1. Use affiliate links
Affiliate links are used to track the performance of marketing efforts for a product or service. They typically contain a unique code or tracking number that allows the affiliate to earn a commission or referral fee for any resulting sales. To use affiliate links, follow these steps:
1. Sign up for an affiliate program: Many companies and websites offer affiliate programs that allow individuals to promote their products or services and earn a commission for any resulting sales.
2. Get your affiliate link: Once you have joined an affiliate program, you will be given a unique affiliate link or code. This link should be used in all of your marketing efforts to track your performance and earn commissions.
3. Promote the product or service: Share your affiliate link on your website, social media, or through other marketing channels. Make sure to disclose that you are using affiliate links and that you may earn a commission for any resulting sales.
4. Track your performance: Most affiliate programs will provide you with a dashboard or other tracking tools to monitor your performance. This will allow you to see how many clicks your link is getting, how many sales are being made, and how much commission you are earning.
5. Get paid: Once you reach the minimum payout threshold, you will receive payment for your commission earned through the affiliate program.
2. Track engagement.
There are several key metrics that can be used to analyze an influencer on a platform like Yoloco. These metrics can help you to assess the overall reach and engagement of an influencer’s account, as well as the demographics and interests of their audience. Some important metrics to consider include:
1. Audience size: This includes the number of followers, subscribers, or likes an influencer has on their account. The larger the audience size, the more reach and potential impact an influencer can have.
2. Engagement rate: This measures how engaged an influencer’s audience is with their content, typically represented as a percentage of likes, comments, and shares relative to the number of followers. A high engagement rate indicates that an influencer’s audience is highly engaged and interested in their content.
3. Audience demographics: This includes information about the age, gender, location, and other characteristics of an influencer’s audience. Knowing the demographics of an influencer’s audience can help you to understand if they align with your target audience and if they are likely to be interested in your brand or product.
4. Audience interests: Information on audience interests, such as the topics they are interested in, the pages and accounts they follow, and the hashtags they use can help you to understand the type of content that resonates with them.
5. Influencer’s brand alignment: Look at the influencer’s previous campaigns and collaborations. This can help you understand if their brand aligns with your brand, and if their audience is likely to be interested in similar products or services.
6. Posting frequency: Look at how frequently the influencer is posting on their account, this information can help you to understand how active and engaged they are with their audience.
7. Posting performance: Look at how well their post are performing, the number of likes, comments, and shares can give an idea of how well the influencer’s content is resonating with their audience.
8. Cost-per-engagement: This metric can be used to compare the cost of working with different influencers, and can help you to determine which influencers offer the best value for your budget.
3. Monitor traffic before, during and after the campaignÂ
During the advertising campaign, look at the statistics of visits to the site before the advertising campaign, and after the company it. This can help you understand how many users came to the site from influencer ads. And if you advertise your Instagram account, then use a link with a UTM tag in your ads.
4. Create promo codes
Promo codes are a way for businesses to offer discounts or special promotions to customers. To use a promo code, customers typically enter the code at checkout when making a purchase online or in-store. The code is then applied to the purchase, reducing the overall cost. The specifics of how to use a promo code can vary depending on the platform or business, so it’s best to check the website or customer service for specific instructions.
5. Add UTM parameters
UTM (Urchin Tracking Module) links are used to track the performance of marketing campaigns. These links are used to track the source, medium, and campaign name of website traffic. To use UTM links, you will need to add specific parameters to the end of your URLs, such as “utm_source”, “utm_medium”, and “utm_campaign”. These parameters can be added manually or by using a UTM link builder tool. Once the links are in place, you can use analytics tools like Google Analytics to track the performance of your campaigns by looking at the referral information provided by the UTM parameters.
For example, a UTM link might look like this:
http://example.com/?utm_source=newsletter&utm_medium=email&utm_campaign=summer_sale
Where:
- utm_source = newsletter
- utm_medium = email
- utm_campaign = summer_sale
It is important to use consistent and meaningful values for each parameter, in order to make sense of the data and to be able to track the effectiveness of your campaigns.
A service that can generate UTM links: https://utmbuilder.net/
6. Ask for access
When asking an influencer for access to their account statistics, it’s important to be clear and direct. Here are a few tips on how to ask:
Be specific: Let the influencer know exactly what statistics you are looking for, such as engagement rates, follower growth, or reach.
Explain why: Provide a clear reason for why you need access to their statistics. For example, if you are planning a partnership or collaboration, let them know that the statistics will help you determine if their audience aligns with your brand.
Provide reassurance: Let the influencer know that their statistics will be kept confidential and that you will not share them with anyone else.
Use polite language: Avoid being too aggressive or demanding, as this may put the influencer off.
Here’s an example of how you could phrase the request:
“Hello [Influencer’s name],
I hope you’re doing well. I am reaching out because I’m interested in a possible collaboration with you. To better understand your audience and engagement, I was wondering if you could share with me some statistics from your account, such as engagement rates, follower growth, and reach. I will keep the information confidential and not share it with anyone else. If you are comfortable sharing this data, please let me know and I’ll provide you with the details on how to access it. Thank you for your time and consideration.”
