Turn your published press release into an actively promoted news asset. PressEcho uses targeted paid campaigns to reach defined audiences and drive visibility and traffic to your press release, newsroom, website or landing page.
Press release distribution builds the media footprint. PressEcho adds targeted audience reach.
Broad Media Visibility
Press release distribution syndicates your news across established media networks, creating broad publication coverage and opportunities for discovery across media, search and AI.
Targeted Audience Visibility
PressEcho adds an active layer after publication, using targeted paid campaigns to put your news in front of defined audiences and drive them to your press release or campaign asset.
PressEcho™ adds targeted paid promotion to press release distribution. Using PPC campaigns and audience targeting, it extends the visibility of published news beyond its existing media footprint and puts it in front of defined audiences.
Campaigns can run across major advertising platforms including Google, Meta and LinkedIn, with targeting based on the specific audience and objectives of each campaign.
Press release distribution determines where your news is published. PressEcho adds greater control over who sees it.
Reach audiences across the Google ecosystem
Extend your press release to targeted audiences through managed paid campaigns.
A simple, transparent five-step journey from campaign input to measurable visibility.
Give us your destination URL and audience requirements.
Share your press release, newsroom page, website or landing page along with relevant audience criteria such as keywords, geography, interests and demographics.
Evertise translates your requirements into a PPC targeting strategy and prepares advertising creatives around your press release or news asset.
Strategy, targeting and creative are prepared for your campaign.
Review the targeting and creative before your campaign goes live.
You review the proposed targeting criteria and advertising creative. The campaign launches after the targeting and creative are approved.
Evertise launches, monitors and optimizes the campaign across appropriate advertising platforms.
Continuous monitoring keeps your campaign moving efficiently.
Receive detailed visibility and performance reporting.
At the conclusion of the campaign, Evertise provides reporting covering impressions, clicks, channel breakdown and platform performance.
Launch your PressEcho campaign with Evertise and track the journey from campaign input to reporting.
Activate PressEchoTwo complementary approaches to press release visibility.
Relies primarily on audiences finding the release after publication.
Distributes the release across the newswire's established media network.
Little control over who encounters the release after publication.
Reporting focuses primarily on distribution and published placements.
Visibility depends largely on publication, search and other discovery channels.
Uses paid campaigns to put your news in front of defined audiences.
Promotes the news across selected advertising networks.
Targets audiences using campaign-specific criteria.
Tracks impressions and clicks across advertising channels.
Campaigns are monitored and adjusted throughout their duration.
More control. More visibility. Measurable engagement.
Traditional distribution builds the media footprint, credibility and broad discovery of your news. PressEcho adds targeted paid promotion, giving you greater control over who sees it after publication.
PressEcho works with press releases published through any newswire or distribution service. Simply provide the published URL and your audience requirements, and Evertise can build a targeted amplification campaign around the existing placement.
Whether your release was distributed by Evertise or another newswire, there is no need to redistribute it before using PressEcho.
Published Press Release
Use a release already published through any newswire or media distribution service.
Amplification
Targeted paid promotion built around your existing publication.
Targeted Audience
Drive qualified traffic and engagement using campaign-specific audience criteria.
Turn your published news into targeted visibility and measurable results.
Use your existing published URL.
Amplify without republishing.
Reach defined audiences and track engagement.
See the measurable results of your amplification campaign.
Every PressEcho campaign concludes with a detailed Visibility Report showing the impressions and clicks generated across the advertising platforms used during the campaign.
Times your ads were displayed
Clicks to your promoted URL
Per platform impressions & clicks
Overall delivery & performance
View a sample report and see exactly what your campaign report can look like.
View Sample Visibility ReportPerformance summary of your amplification campaign.
Total Impressions
Times your ads were displayed
Total Clicks
Clicks to your promoted URL
Impressions and clicks generated across the advertising platforms used.
| Advertising Channel | Impressions | Clicks |
|---|---|---|
Google Display
|
21,450 | 382 |
|
Google Search
|
8,270 | 426 |
Meta
|
12,600 | 247 |
| in LinkedIn | 6,300 | 129 |
| Total | 48,620 | 1,184 |
Sample report shown with illustrative data for demonstration purposes. Actual campaign results vary according to targeting, advertising platforms, campaign budget and other campaign-specific factors.
Choose the level of paid amplification that fits your campaign.
Every PressEcho package includes campaign targeting, ad creative, setup, active campaign management and a detailed Visibility Report. Higher tiers provide greater advertising capacity for broader, longer or more competitive campaigns.
A targeted starting point for press releases that can be promoted effectively with a focused advertising budget.
Greater advertising capacity for campaigns requiring broader targeting, additional advertising channels or longer promotion.
Our largest campaign budget for broader amplification, extended promotion or audiences where advertising costs are more competitive.
Important campaign note: Advertising channels are selected according to the campaign audience, targeting requirements, available budget and advertising costs. Not every available channel will necessarily be used in every campaign.
Actual impressions, clicks and campaign delivery vary according to targeting, geography, advertising platform, audience competition and prevailing advertising costs.
Press release distribution publishes and syndicates your news across a network of media outlets, creating a broader media footprint and opportunities for discovery through news sites, search engines and AI platforms.
PressEcho works after or alongside that distribution. It uses targeted paid advertising to actively promote your published news to defined audiences. Distribution determines where your news is published; PressEcho gives you greater control over who sees it.
PressEcho does not replace press release distribution. It adds a targeted audience layer to it.
No. PressEcho can amplify a press release published through Evertise or another newswire or distribution service.
Simply provide the URL of the published release and your targeting requirements. There is no need to redistribute the release through Evertise before starting a PressEcho campaign.
You choose the destination URL for the campaign. This can be the published press release itself, your company newsroom, a relevant page on your website or a campaign-specific landing page.
The appropriate destination depends on what you want readers to do after engaging with the ad.
PressEcho campaigns can use advertising platforms including Google Search, Google Display, Meta and LinkedIn, depending on the selected package and the requirements of the campaign.
The platforms used are selected according to factors such as your target audience, geography, campaign objectives, available budget and advertising costs. Not every available platform will necessarily be used in every campaign.
LinkedIn advertising is available with the $500 and $750 PressEcho packages.
Yes. You provide information about the audience you want the campaign to reach, and Evertise uses those requirements to develop the campaign targeting strategy.
Depending on the advertising platform and its available targeting options, this may include factors such as keywords, interests, demographics, professional characteristics and geography.
Evertise prepares the targeting parameters for your review before the campaign launches.
Yes. PressEcho campaigns can be geographically targeted using the location options supported by the selected advertising platforms.
Depending on the platform and campaign, targeting may include countries, regions, states, cities or other supported geographic areas. This makes it possible to concentrate the advertising budget on locations relevant to the news, business or audience rather than promoting the release indiscriminately.
Evertise creates the advertising creative as part of the PressEcho service.
The creative is developed around the press release or news asset being promoted, the intended audience and the advertising platforms selected for the campaign. You do not need to create separate ads before purchasing PressEcho.
Yes. Evertise prepares the proposed targeting and advertising creative and submits them for your review.
You can review the campaign direction before launch, and the campaign goes live after the targeting and creative have been agreed upon.
All three packages include targeting strategy, ad creative, campaign setup, active campaign management and a PressEcho Visibility Report.
The primary difference is the scale and advertising capacity of the campaign. Higher tiers provide a larger campaign budget, allowing greater flexibility for broader audiences, additional advertising channels, longer campaign delivery or more competitive advertising environments.
The $250 package supports Google Search, Google Display and Meta as available advertising channels. The $500 and $750 packages also make LinkedIn Ads available.
Actual advertising channels are selected according to the requirements and economics of each campaign.
Evertise allocates the available advertising budget according to the audience, targeting requirements, advertising costs and platforms considered appropriate for the campaign.
The budget is not automatically divided equally among every available advertising channel. For example, a campaign may benefit from concentrating more of its budget on Google Display or Meta rather than spreading a limited budget across several platforms.
This allows the PPC manager to deploy the available budget according to the specific requirements of the campaign.
Campaign duration is determined by the package, available advertising budget, targeting requirements, advertising costs and campaign strategy rather than by a universal fixed number of days.
Some campaigns may benefit from concentrating the budget over a shorter period, while others may be better suited to a longer period of promotion. Higher campaign budgets provide greater flexibility for extended delivery where appropriate.
No. PressEcho does not guarantee a specific number of impressions or clicks.
Paid advertising operates through dynamic auction and pricing systems. Actual campaign delivery can vary according to factors including audience targeting, geography, keyword competition, advertising platform, available inventory, CPC and CPM rates.
Rather than promising an arbitrary performance number in advance, PressEcho reports the actual impressions and clicks generated by the campaign.
At the conclusion of the campaign, you receive a PressEcho™ Visibility Report detailing the results of the paid amplification campaign.
The report includes total impressions, total clicks, and channel-level impressions and clicks for the advertising platforms used. This provides a consolidated record of how the campaign was delivered and what measurable activity it generated.