One of the initial steps that may lead to a successful email marketing campaign is creating an extensive email list of potential clients. The next step is email verification to keep your email list clean, ensure high deliverability rates, and prevent your emails from ending up in spam folders.
But before you find out why email verification is important, let’s make the difference between email verification and the email validation process that may be confusing to many entrepreneurs.
Email Verification Vs. Email Validation
Email verification happens when you use an advanced email checker to see whether a specific email address from your list exists and is valid, i.e. can receive messages from other domains.
Most email checkers on the market, either bulk or single, can perform different steps of the email verification process, like catch-all, syntax, domain, and MX record checks.
Email Validation comes as a result of email verification where emails from your list are labeled as valid, invalid, or unverifiable. These verification statuses are frequently marked green, red, and yellow.
The more useful information your email checker can provide, like the source of a specific lead, the better.
Here are crucial reasons for performing email verification before you decide to launch an email marketing campaign:
Email Verification Keeps Your List Fresh and Clean
The statistic shows that 22.5% of emails become inactive annually. This usually happens for external reasons that you can’t be aware of.
Many people on your email list can change careers, getting the work emails you have on your mailing list deactivated. This means that the emails sent won’t be delivered, making your bounce rate 10 times higher than acceptable.
This soaring bounce rate can ruin your email marketing campaign and affect your sender reputation. If you want to avoid this grim scenario, use an email checker to perform verification every two months.
It MInimizes Bounce Rates
High bounce rates occur when a large number of emails don’t reach specific addresses because these addresses are invalid or inactive. These increased rates usually indicate spammers that Email Service Providers frown upon and don’t treat favorably.
This means that once your bounce rate soars, your sender reputation drops and your email can get on a blacklist. Frequent email verification is effective in preventing this from happening and keeping your bounce rate low.
It Keeps Your Sender Reputation High
Sender reputation stands opposite to your bounce rate and is a significant indicator of a business’s credibility. If you perform email verification often, you’ll maintain the sender’s reputation high and keep your spam complaint rate within a tolerable margin to avoid getting blacklisted. Besides frequent verification, you can keep your sender’s reputation high by warming up your account.
Besides sender reputation, email checkers can help you keep your deliverability rates high.
The goal of every efficient email marketing campaign is to reach as many inboxes as possible. Once you clear your mailing list, you can rest assured that your emails will get to targeted addresses.
