Every day, millions of people create blog posts—blogs for a variety of audiences and a variety of causes. Many website owners’ concern is creating search engine optimized blogs that rank high in Google search results. SEO, or search engine optimization, refers to obtaining organic (unpaid) traffic via search engine rankings. The greater the number of SERPs (search engine results pages), the better. Even better if you rank high (first page).
Let’s look at a few simple strategies that will help you rank higher on Google, even if you’re new to blog SEO.
Length of your writing
Google wants to ensure that your content is simple to navigate. Your blog should have a regular flow that people will find easy to read and engage with. Your content must meet specific requirements for search engines to consider it. The ordinary blogs should be between 600 and 900 words long, while cornerstone material should be between 1200 and 1500 words long.
Page Load Time
Visual components on your blog can have an impact on page speed. Unnecessary code and excessive plugin use can also contribute to a slow blog site. Removing useless code might make your pages load faster, resulting in faster page loading. Check out HTML-Cleaner if you’re unsure how to detect and delete useless code. It’s a simple tool that doesn’t require any coding experience. It simply displays the unwanted code and allows you to remove it with a button.
To improve your page speed, go to Google Page Speed Insights and enter your URL. Go through the recommendations and put Google’s advice into action. It will dramatically increase the page speed of your website. You can also hire a Google SEO agency to this task for you.
Ensure that your URLs are user-friendly
Make your URLs user-friendly by keeping them short and descriptive. You should adjust the default permalink structure, so your URL is shorter and more visually appealing. Never use URLs that contain special characters or dates.
Perform keyword research
Keyword stuffing is considered poor SEO practice. It may potentially result in a penalty from search engines. If you want to emphasize keywords in your posts, you must do it strategically and follow the paragraph’s context. You can help Google comprehend what your content is about by targeting the right keywords. It enhances the possibility of your blog posts appearing in response to a search. A Google SEO agency optimizes content using keyword targeting and density.
Additionally, they can analyze and optimize anchor text. Optimizing your site’s content using the best, most accurate keywords and search-friendly language to increase your SEO ranks on Google and other search engines is essential. Experienced SEO specialists will research keywords, update content for optimal keyword density and placement, and improve search engine-friendly phrasing, keyword synonyms, latent semantic indexing (LSI), etc.
Craft compelling titles and Meta descriptions
To have a high CTR and keep your top rank, you’ll need to write titles and descriptions that grab the searcher’s attention and urge them to click. Meta descriptions may not be a ranking signal for SEO purposes, but they still play a crucial role in increasing conversion rates. They serve as a sales technique or advertisement to urge readers to click on your link and increase clicks. Good descriptions will incorporate keywords and be descriptive, accurate, and concise. If your Meta description is too long, it will be trimmed, similar to Meta title tags. Experts in Google SEO agency can create unique, descriptive title tags and meta-descriptions that can significantly increase page one rankings and SEO traffic.
Acquire High-Quality Backlinks
Google’s search engine results page (SERPS) contains 130 trillion web pages, which you can optimize by building backlinks from more referring domains.
Regularly reviewing stats and avoiding site-killing errors
A free feature of Google’s Search Console is the Search Analytics Report. This report analyses Google Search clicks – it’s important to determine which keywords people use to reach your blog stuff.
A poor-performing website that isn’t mobile friendly, loads slowly, doesn’t load at all, can’t be indexed by Googlebot, or is full of spam, malicious content, or viruses. When a site has problems or low performance, it can be removed from the search index, subjected to some changes, or penalized manually. Using Google’s Search Console, Google Analytics, PageSpeed Insights, and Bing Webmaster Tools, a Google SEO agency can monitor your site for faults, penalties, and traffic shifts and keep it updated.
You must be patient when it comes to SEO for blogs. Just make sure to document every change you create and track the effectiveness of your SEO approach.
