While the world is putting all the trust in online shopping, retail stores are also leveling up and using social media to their advantage in unique ways.
There are many pros and cons of online shopping as well as offline shopping. However, the biggest pro online store enjoy is being able to flaunt their customers’ UGC like photos, videos, and reviews on their webpages and win the trust of new customers.
What if we tell you that retail stores can actually achieve this, too? We know it sounds unbelievable but you can display an Instagram wall on your TV screens and showcase all the social content you want to impress your customers.
But before we jump into the functionality of Instagram walls, let us give you an explanation of what a social wall or an Instagram wall is.
What is an Instagram Wall?
An Instagram wall is a feed of social content collected from Instagram through a social media aggregation tool. It can be created by collecting content through a source like Instagram handle, hashtag, Instagram stories, or user mentions.
You can create an Instagram wall and display it on various screens like TVs, etc. with the help of a social media aggregator and display tool.
How To Display Instagram Wall On TV Screens?
Displaying an Instagram feed on TV screens is a great way to display social proof and gain the trust of your customers visiting your store. You can display an Instagram feed on your TV screen in just a few simple steps with the help of a tool like Taggbox Display.
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The first step is to log into the tool with either your existing credentials or you can sign up to create a new account.
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After you have your account ready, you have to select Instagram as your preferred social media platform. After selecting the platform, you have to select a source through which you want to collect the content. It can be Instagram hashtags, Instagram handle, Instagram stories, or mentions.
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The next step is to moderate the content according to your liking by filtering out the content you find irrelevant.
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After moderation comes customization. Once you have selected the content you like, you can customize the feed by changing the color, font, and the theme of the feed. You can basically make the feed look like a replica of your brand.
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Now that your feed is ready you can publish it to display on your TV screen.
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Select Projector/TV from the tabs and select the source that you want like, you can cast the display on TV, display through a Fire TV Stick, or if you have an Android TV, you can simply install the Taggbox Display app and display the wall through the app.
With these steps, you can display any Instagram wall on your TV and enjoy ample of benefits.
Benefits Of Displaying Instagram On TV Screens
There are so many benefits of displaying an Instagram wall on TV screens. You can flaunt your brand’s UGC and create a positive reputation for your brand. Believe it or not, user-generated content is really the top-tier form of social proof to ever exist.
You can showcase branded content as well and let your customers see your best-selling products, and even show detailed photo and video reviews around those products. And customer reviews are gaining utmost importance in the last years.
The benefits of displaying Instagram on TV screens are endless. Other than being a great platform to showcase social proof, Instagram feed on TV screens can also be extremely engaging for customers.
Here is a list of use cases of Instagram feed on a TV screen
Use Cases Of Instagram Wall On Screen
Here are a few examples of how you can use an Instagram feed on TV screens.
1. In Grocery Stores:
You can display Instagram wall on TV screens in stores to circulate information like discounts, availability of new products or unavailability of regular products. This way you can save time of your customers and also keep them well-informed.
2. In Restaurants:
The pillar reason behind any restaurant’s success is good customer service. With the help of an Instagram wall displayed, you can keep your customers engaged by displaying UGC of customers who have been to the restaurant before. You can also feature special dishes like ‘Dish of the week’ or a limited menu.
3. In Educational Institutes:
You can use an Instagram wall by displaying them on TV screens at colleges and schools. You can showcase social content posted by the students and the administrators.
You can feature latest updates about curricular activities happening at the campus, and even spread information quickly about new happenings.
Wrapping It Up
There are so many amazing benefits and unique ways of using social media for your businesses. You can grow your brand exponentially solely through social media and an Instagram wall display on your TV screen can be another amazing addition for your business.
