Traditionally trucking and logistic companies relied on trade associations and personal connections for the business to run efficiently but times have changed now. The present times require ads for trade publicity, listings, and attendance at trade associations, and the perfect way to supplement these is through Transportation Marketing via Transportation Marketing Agency This leads to driving traffic to the website, builds trust, and generates more leads for the business.
Here we cover the basics of transportation content marketing and logistics marketing.
1. What is Content Marketing
Content Marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content. This content helps in attracting and retaining an audience and ultimately drives profit to the business.
Content marketing focuses on providing valuable content and solving issues of prospects instead of pitching products to clients. Blog posts, articles, videos, newsletters, and social media posts are all considered content.
2. Why content marketing is important to cover both the segments (b2b and b2c)
Though the method of advertising and publicity remain the same, the marketing message for a business is based on value and service, whereas for a customer it’s more price and emotional satisfaction for obtaining the product. Transportation content marketing for B2B content considers building leadership in mind whereas B2C content considers other goals like establishing exclusivity or cost-effectiveness.
3. Why should logistics, and transportation companies use content marketing
Logistics content marketing or transportation content Marketing channels help establish relationships with customers. Your content can answer their queries and teach the company how it can help them. Content can solely handle and enhance search engine optimization (SEO). Effectively using keywords in your posts and blogs help improve the rankings of the blog and as a result the website. Thus content marketing helps provide resources and enables potential future clients to reach your website.
4. Compelling Content Ideas
Create informative content in the form of blogs, videos, and social media pages.
The content should not be just selling the product, this might degrade the influence over the audience. The blogs should be informative and helping to the consumers. Contents that train, that raise the bar of curiosity are very well digested. Keep track of the buyer’s persona, and the questions they ask. If creating videos and infographics, embed them into your website thus easy to find.
Blog posts usually are long-form contents that explain things in detail. Videos should be brief and catchy whereas social media is used for pinpointed details leading the audience back to the website.
Growth Marketing agency targets every channel. They help you keep the content engaging and informative.
5. Successful examples of good content marketing in logistics
Flexport
Flexport uses logistics content marketing to generate leads. This drives its conversions. They focus on creating informative content for the target audience. This includes detailed infographics and detailed guides on cargo shipping costs. These guidelines give crystal clear details on shipping costs making the process and business very transparent.
Flexport has been so successful using these tactics that it raised over $200 million to scale its business worldwide.
Xeneta
A logistics tracking company, Xeneta uses its blogs to share stories about the industry and helps customers feel like they are part of their community. They create content offering value to new businesses. You will find articles like how to hire a courier, how to save money when buying parcel insurance, or even how your shipment may be affected by mining activity. This gives consumers very useful insight into the logistics industry.
Cerasis
Cerasis is a supply chain management solutions provider. They use their content to help new customers understand the working of the company. They have written content about technology disruptors in logistics and how blockchain will be useful to the supply management chain. Thus proving that content marketing is a great strategy to increase business. The informational posts help readers know about the services, building higher trust levels.
RCG Logistics
RCG Logistics provides transportation services and logistical consulting. Targeting b2b content, RCG makes sure to provide informative content. You would find titles like how to protect yourself from bad transport services, relocation packages, and queries about shipping cars and furniture together. Selling your business and also, not overselling but being friendly and informative is the key to logistics content marketing.
Kinaxis
Kinaxis, a software solutions provider, helps companies with supply chain management, warehouse operations, and purchase order management. In addition, they offer several different consulting services to help make managing these processes as easy as possible for businesses.
6. How to promote your content – Take help from growth marketing
Using keywords in your descriptions and headlines is the best way to get noticed by google. Keywords are the best ways to get noticed by search engines. Keep in mind the buyer’s persona and use long-form keywords to generate traffic. Interlinking your previous posts with new ones is a very clever technique to redirect readers to the evergreen content on your website.
Social media uses hashtags for more views. Also, hashtags help other people share your content. Blogs also allow sharing to various social media platforms by using widgets.
Transportation Marketing agency helps you Actively promote your content on every platform possible so that it reaches the desired consumer.
