If your business serves the people of Tucson, Arizona, you’ve probably wondered what advertising methods are available to you. You’ll have many options for targeted advertising. But as the 2nd biggest city in the state with almost 550,000 people, if you want to reach large numbers of people with a single ad, you’ll get the most bang for your buck with Tucson billboards. The average cost is only $4.67 per 1,000 views!
Tucson Demographics
When planning your advertising campaigns, keep track of demographic information. We’ve collected some of the current statics for you:
- There’s an almost 50/50 gender split between males and females.
- The average age is 34 years.
- White-collar workers represent 80.98%
- Entrepreneurs make up 8.53%
- Only 28.05% of family households include children
- The median income is $45,227
Billboard Locations to Consider in Tucson
Generally, when you’re shopping billboard locations in Tucson, you want to find areas with high visibility and traffic. And, if you can, you should target areas your ideal clients will frequently visit. You can, of course, also choose billboards based on the highways and state routes with the most traffic.
Three of your best options for this strategy will be W Ajo Way, Interstate 19, and Interstate 10: Pearl Harbor Memorial Highway. Or, you can choose based on neighborhood and nearby attractions.
Reid Park Zoo
This 24-acre nonprofit zoo in Tucson, Arizona is a notable attraction for families, tourists, and nature lovers. With over 500,000 visitors/year, Reid Park Zoo is its own draw. But your nearby billboards will also reach golfers for two courses and people from The University of Arizona.
San Xavier del Bac Mission
This Spanish Catholic mission is a historical attraction for tourists. But, it’s so much more! In addition to being a National Historic Landmark on the Tohono O’Odham San Xavier Indian Reservation, it’s also a school and church for the locals. With wide appeal, Tucson billboards near this location are in demand.
Tucson Botanical Gardens
Are your ideal customers plant or nature lovers? Maybe they’re interested in mediation and wellness. Tucson Botanical Gardens have broad appeal for locals and tourists alike, drawing crowds to their 5.5 acres of urban gardens.
Trail Dust Town
This historical western town is also an outdoor shopping center and tourist attraction. With kid-friendly activities and attractions, shopping, and restaurants Trail Dust Town is a destination in itself. But it’s also used to host events such as weddings, parties, and corporate gatherings! This means your billboard will have ample opportunities to catch the eyes of traffic by vehicle and on foot.
Pima Air & Space Museum
The Pima Air & Space Museum sprawls over a 127-acre campus. Covering experimental, military, and civilian aircraft it’s one of the largest aerospace museums without government funding. Attracting historians, aviation lovers, and more, it’s a draw for…
Arizona Stadium
Go Wildcats! Arizona Stadium is on the University of Arizona campus. Near the Reid Park Zoo, it’s a great option for your billboard marketing if you’re targeting sports lovers or college-age demographics.
Kino Sports Complex
With seating for 11,500, you get incredible value for your billboard advertising budget with locations near this sports complex. In addition to serving baseball fans with the Kino Veterans Memorial Stadium, it’s also used as a concert venue! And, because it’s the largest venue for sports and entertainment in Southern Arizona, it also has regional appeal.
How to Strategically Choose Your Billboard Location
Figuring out which billboard locations will help you most will depend upon a variety of factors. First, you need to figure out which locations are in your price range. On the low end, you can expect to pay around $600, but average billboard prices are in the $1,500 range. Of course, prices fluctuate based on many factors: location, traffic volume, expected views, street location, etc.
To get the most value, you’ll need to identify which areas are most frequented by your ideal clients. There’s no point in paying for a Tucson billboard that no one in your target audience will see. But, placements considered less desirable and cost less can still be successful. With a little creativity, left-side billboards or locations with partial visual obstructions can become opportunities.
When evaluating your choices, always look at the CPM. The CPM is also known as the cost per mille. This is the estimated “impressions” your ad is expected to receive for every dollar spent.
Tucson Advertising is Hot
Tucson billboards are competitively priced and offer huge benefits to businesses that use
them wisely. With so many location options, you can increase brand recognition and awareness among a wide variety of demographics with a single ad. Attract new customers with your big advertisement. And grow your business with clear, simple messaging and an eye-catching image.
