An augmented reality QR code (AR QR code) is one of the most genius ways of combining different technological innovations to create a tool businesses can use for marketing, enhancing customer care, and offering catching advertising.
In the digital arena, where brands fight for every second of consumer attention, AR QR codes address the need for interactive experiences, where the market can immerse themselves in the brand’s message by using the tool.
With the sheer potential and thousands of possible integrations, many brands and businesses now use AR QR codes generated from an advanced QR code generator online tool.
Look at the best use cases of QR codes in augmented reality.
AR QR codes at Battersea Power Station
Battersea Power Station is an iconic landmark in London, having seen the city’s transformation as it evolves away from coals.
While the government has long decommissioned the historic building, the power station now serves as a mixed-used development where people can dine, shop, and play.
With the reopening of the historic landmark, visitors can see the rich history of the power station and access additional information through the AR QR code placed in the chimneys.
By keeping visitors informed, Battersea Power Station can preserve its rich history while offering modern amenities.
AR QR codes at Muséum national d’Histoire naturelle
Museums can immensely benefit from AR QR codes, as engaging and informing visitors of the meaning of every art installation on display is crucial.
For Muséum National d’Histoire Naturelle in Paris, France, using an AR QR code is one of the most efficient ways to communicate the message in the project “REVIVRE.”
In a nutshell, the project, which premiered in June 2021, allows visitors to meet and come face-to-face with animals that are now extinct.
REVIVRE, meaning “to live again,” opens the possibilities for appreciation to animals that once called Earth home and awareness for animals that have become extinct due to human activities like illegal poaching and harmful practices to habitat.
AR QR codes for The Yale Smart Shop
Most notable for its door and lock business, Yale is expanding into intelligent home security systems, offering a wide range of innovative home products such as smart door locks, IP cameras, digital safes, and more.
As a campaign to strengthen its business-to-customer market, Yale has launched Yale Smart Shop, where customers can learn more about its latest products, IoT offerings, modern solutions, and digital convenience.
Upon entering the shop, customers can scan the QR code to register. Then, they are encouraged to scan the AR QR code in the store’s different zones to learn more about smart Yale products and their possible uses.
Launched in Singapore, Yale Smart Shop is an excellent example of AR QR codes that can address business goals for growth, or in this case, popularity among B2C markets.
AR QR codes in IKEA Place
Shopping for furniture can be tricky. Even if you’ve measured whether the furniture piece fits your place, it may still end up too small or too large!
IKEA knows the struggle; the furniture giant launched IKEA Place to help customers shop better and ensure their picks are just suitable for their place.
AR QR codes are present on each item, which customers can scan to know how the furniture pieces would look in their place.
Aside from size, customers can also check if the furniture matches the home’s overall mood, color, and setting.
This way, they don’t end up with something that doesn’t fit their homes and prevent situations where customers still have to return, exchange, and refund the item—it saves from hassle in this very trouble.
Generate augmented reality QR codes now!
AR QR codes are incredibly versatile, offering users plenty of opportunities od incorporating them according to their needs.
When generating AR QR codes, use a trusted QR code generator, such as QRTIGER, to reap the full benefits of the technologies.
Visit the best QR code generator to learn more.
