You might have the best products available, all of the highest caliber, and the most impressive e-commerce website ever designed. You won’t make any sales, though, if nobody visits your website.
More tech-savvy consumers are increasingly accustomed to making and receiving payments online. Today’s population wants convenience, choice, and speed. They may not be brand loyal to conventional brick-and-mortar businesses because they are frequently eager to browse and shop around to obtain the greatest offers. Instead, customers may evaluate features, prices, and delivery charges with a single mouse click.
Increase traffic from consumers who are actively looking to buy what you have to offer if you want to increase conversions. To accomplish this, you must first find a suitable audience and then persuade them to attend. Use the following advice to support e-commerce sales and grow high-potential website visitors.
Start using Google Ads:
Carl Jensen, founder of Compare Banks claims that “the primary distinction between Google Ads and Facebook Ads is that Google Ads are intent-based. This indicates that the ads are intended to draw customers who are actively looking for the goods you’re selling. The phrase “best coffee in Miami” is an example. The benefit of intent-based advertising is that the consumer conducting the search is already interested in and committed to buying the good or service you could be offering.
You can choose from a variety of Google ad kinds, such as text-based search campaigns, image-based display campaigns, and video-based campaigns. Furthermore, you can start with just $5 per day.”
Make use of Influencers:
Candice Moses, CMO of information claims “Due to the emergence and expansion of social media marketing over the last few years, influencer marketing has gained popularity. Consider an influencer as someone who possesses a niche skill or body of knowledge and has built up a sizable, devoted, and passionate fan base. They might have a following on Facebook, Instagram, or TikTok.”
She continues; “Let’s imagine you market a fitness item that aids mothers in losing weight after giving birth. You can look for influencers in that market who could have a following you can use. The influencer can be a person who doesn’t market tangible goods but coaches ladies in weight loss. The deal is typically struck between the influencer and business depending on the number of stories and feed postings or the volume of sales generated through them.
Checking the degree of engagement on their posts and determining whether the audience is a suitable fit for your company are crucial factors to take into account when choosing the ideal influencer. Even if an influencer has a million followers, their engagement levels may be minimal. This typically indicates that the influencer either bought those followers or doesn’t actually have a large enough audience to warrant the marketing.”
Use non-dot-com domain names:
With so many companies going online, the dot-com space is getting more and more saturated with lengthy and perplexing URLs. Ditching the dot-com in favor of a name that’s catchy and more descriptive of what you actually do, such as “dot-style” (.style), “dot-life” (.life), or “dot-boutique” (.boutique), is one method to carve out your own distinctive digital niche.
In addition to helping your search engine marketing, a short yet descriptive domain name is a fantastic way to introduce yourself and your business to the world. Every single detail matters in the eCommerce industry to differentiate your business from the competition.
Drive awareness with public relations (PR):
Max Hauer, owner of GoFlow says that “There are several affordable PR strategies you may use, whether you work alone, with a small firm, or as a freelancer. A pitch to the editors of regional publications and websites can result in wonderful exposure and high-potential website traffic. Local publications and websites are constantly looking for interesting stories. Research the website or publication you’re pitching to in order to present editors with a suggestion that will be valuable to their subscriber base or community. This will increase your chances of success. You can suggest a human-interest angle for coverage of your business, for instance, if your online store is collaborating with a nearby elementary school to deliver supplies to pupils taking lessons remotely.”
Make the most of email
Yanis Mellata, founder of Kosy Office states “many consumers still prefer email for contact, and it can increase traffic from your current audience. You may easily automate emails that contact customers at various points in their customer journey, freeing up your time for other crucial activities. These include emails that welcome new customers to your company, messages that highlight your best-selling products, emails that remind users to finish their shopping carts, and more. After you set up automation, there isn’t much labor involved, and depending on the behavior of your consumers, they might take different turns to entice visitors to return to your website.”
