Did you know that the first website was created in 1990? Since then, the online world has completely changed the way we do business and live our daily lives. About 307 million Americans use the internet on a regular basis for shopping.
Online shoppers say that having an online presence is important to them. But how is your company website user-friendly enough to attract their attention? Have no fear, this simple checklist is here to help.
Keep reading.
About Us Page
A comprehensive About Us page is an essential business website. The About Us page should include a brief history of the company, a mission statement, and a photo or graphic of the staff. It should also feature a list of key accomplishments, awards, certifications, or industry associations the company is part of or client testimonials that have been acquired.
As well as this, information on team members, and a nod to the company’s values and culture.
Contact Information
Providing contact information on your company website is essential for customers to be able to reach out to your business. The contact page should include an email address, physical address, and telephone number. You should also provide customers with links to your business’s social media accounts.
Providing customers with a map of your business’s physical location helps make the process of visiting your business much easier.
Testimonials And Reviews
Testimonials and reviews should be included prominently in your web design. This allows potential customers to learn about your services or products through the experiences of your existing customers. Testimonials can appear in the form of quotes, videos, written reviews, and case studies.
Showcasing how your clients have benefitted from your services or products is an effective way to establish trust and encourage potential customers. Having aspects like customer testimonials, and a blog, allows clients to get a better view of your business. Take the 7 tips for WP hosting of a professional website design service to help create the perfect site for your business.
Social Media Links
Social media links allow your company to build a presence on popular platforms like Facebook, Twitter, and Instagram. These links give visitors to your website quick and easy access to all of your social media content. Visitors who like, follow, or retweet your content can help spread the word about your company.
Put social media links in a prominent spot on your website and you can watch your brand recognition, customer base, and revenue grow over time.
Calls To Action
Having an effective call to action on a company website can be crucial for creating successful engagement with the website’s users. They should be strategically placed on the website so that it is easy for the user to find the information they are looking for. Another useful feature to include when it comes to calls to action is having multiple calls to action throughout the website; this will allow users to choose the specific action they want to take.
As well as this, there should be clear labeling on the call to action buttons, so that it easily identifies the action that the button takes the user.
Build A User-Friendly Website Platform
When it comes to building a user-friendly company website platform, the key is to provide a range of features that visitors will find helpful and interesting. Make sure the mobile, desktop, and tablet versions of your site are optimized for maximum usability, provide engaging visuals and user control, and ease all the way through to checkout.
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