Once you know what kind of business a season will bring, you’ll need to fine-tune how you approach, market to, and deal with customers. Think about this if you want to build a painting business that really cares about its clients.
Here are three ways that painting companies can build relationships that change the game and get more customers all year long so that painting jobs keep coming in.
1 Sort out your list of clients.
How a firm tracks its clients is arguably the largest difference between successful and unsuccessful ones. Managing contacts by email and text messaging may work with five, but not with 20 or 200.
- Don’t lose track of your clients.
As your business grows, you’ll need to be able to keep track of customers long before they actually bid on something from you. Painting contractor software is made to record and keep track of the interactions you have with clients and potential clients.
That’s the difference between small businesses and big winners. You’ll be better able to grow your business if you keep track of these contacts as they move through the sales process. You’ll find that using the right software to organize your customer list will lead to more and more jobs.
When picking a CRM, it’s important to choose one that fits your sales process, so you don’t waste time or money. Choose the CRM features you need and skip the ones that are hard to use and will slow you down.
2. Re-engage people you’ve talked to before.
Let’s discuss how to discover new clients now that you have a list. Many individuals have entered your sales process but have not hired your firm.
Even if you don’t believe it, speak to these folks.
Try asking this group basic questions. Why were they not your customers? Have they hired anyone? Were they pleased? These questions are likely difficult to answer.
If you don’t know the answer, ask.
Even if you didn’t sell, follow up with consumers often. They may have stalled for their own reasons and are now starting afresh. They hired someone cheaper, but were unhappy with the outcomes. High-intensity marketing and sales teams in the world’s most competitive sectors prioritize engaging sales pipeline clients.
Start talking again. Keep trying. Focus on offering clients value, and you’ll be amazed at how many jobs you can acquire following a “lost” transaction.
3. Start talking to new people.
Now that you have a list, let’s find new customers. Many people joined your sales process but didn’t buy.
Don’t believe it? Ask these people. Ask them simple questions. Why weren’t they clients? Who’s hired? Are they happy? These questions are tough.
Don’t guess; ask.
Follow up with customers even if you didn’t sell. They may have halted and are restarting. They hired someone cheaper but were disappointed. High-intensity marketing and sales teams in competitive industries target pipeline customers.
Repeat. Persevere. Focus on providing value, and you’ll be surprised how many jobs you can get after a “lost” deal.
Better Ways to Run a Painting Business
Make sure you have what you need to do each job well and that you can handle changes in the seasons. Think about the customer. How can you help them more?
A firm has to have complete control over its sales funnel in order for it to remain autonomous and experience growth. If you want to manage a successful painting company, you should constantly be concerned with the requirements and preferences of your customers. You can maintain a busy painting company throughout the year if you make the client your first concern and implement methods that are designed with the consumer in mind.
