If you’re looking to tap into one of Europe’s fastest-growing e-commerce markets, you’re in the right place. Over 88% of Poles shop online, and their buying habits can be a goldmine for sellers who know what to offer. From everyday essentials to seasonal hits, Poland’s online shopping trends reveal clear product categories you should definitely pay attention to. So, if you’ve been wondering what to buy in Poland — more importantly, what to sell — let’s break it down into categories.
1. Fashion frenzy: clothing and accessories still dominate
When customers think about  what to buy in Poland, fashion almost always tops their list — and that’s great news for you as a seller. Clothing and accessories are consistently among the top-selling items for online shoppers using platforms like Allegro. The range is huge, and trends shift quickly, meaning new sellers can carve out a niche fast. Consider launching collections based on seasons, trends, or niche audiences like maternity wear or sustainable fashion.
2. Footwear finds: high demand, high turnover
Shoes aren’t just a necessity — in Poland, they’re a fast-moving online category year-round. From winter boots to summer sandals, there’s a strong appetite for variety, comfort, and style. Brands that offer quick delivery and flexible returns have an edge. If you’re exploring Poland online shopping market as a seller, footwear is a category worth stepping into.
3. Beauty boost: cosmetics and perfumes are hot sellers
Beauty products, including makeup and fragrances, are not just personal purchases — they’re often gifted, shared, and stocked in bulk. Polish buyers love exploring both international hits and local cosmetic brands. That means opportunity for resellers, dropshippers, and niche brands alike. If you’re aiming for high repeat purchase rates, cosmetics are a great place to start.
4. Literary loves: books and media still matter
Despite streaming and digital trends, physical books and media continue to sell well in Poland. Many online shopping platforms (Allegro, for instance) are proof that there’s strong demand for novels, kids’ books, and educational materials. If you’re considering what to sell in Poland, book bundles or multilingual editions could help you stand out. Bonus: this category builds loyal, returning customers.
5. Health essentials: a stable, growing market
Poles have increasingly turned to online pharmacies for over-the-counter meds, supplements, and wellness products. This category grew significantly during the pandemic and hasn’t slowed down. For sellers, this means strong demand — but also the need to ensure trust, proper sourcing, and clear labeling. Think vitamins, skincare, eco-friendly hygiene products, and wellness bundles.
6. Tech treasures: electronics that click with buyers
From small gadgets to home appliances, the Polish market is tech-savvy and ready to spend on smart upgrades. Competitive pricing and solid product descriptions can go a long way here. If you’re a seller with access to tech stock or bundles, you’ll likely see strong engagement. Just be ready to offer support or detailed specs — buyers here do their research.
7. Sporty selections: gear for an active lifestyle
Fitness culture is growing in Poland, and that’s great news for anyone selling activewear, home gym gear, or sports accessories. Yoga mats, resistance bands, or branded workout clothes are just a few winning options. Don’t forget winter-specific equipment too — skiing and snowboarding gear sell seasonally but in strong waves. Health-conscious Poles = a year-round opportunity.
8. Home comforts: furnishings for the modern Polish home
As people spend more time in and invest more into their living spaces, décor and home furniture remain high-interest items. Minimalist, functional, and Nordic-style aesthetics do particularly well. New sellers can stand out with niche selections: eco-friendly materials, smart storage, or locally inspired design. It’s a great category for creativity and customer loyalty.
9. Seasonal specials: a calendar of opportunity
If you’re new to selling, seasonal items can be a smart, low-risk way to test the waters. Poland online shopping sees a spike around holidays like Christmas, Easter, and Halloween. You can sell anything from décor and lights to costumes, gifts, and even fireworks. Short sales windows = quick returns.
10. Sweet treats: yes, even candy sells well online
You might not think of snacks and sweets, but they’re a fun and surprising niche. Traditional Polish sweets like Wedel chocolate, Krówki (milk toffee), or gingerbread regularly sell to both locals and expats. These items also make great bundled gifts or themed offers — perfect for new sellers who want to experiment with food e-commerce. Sweet margins included.
11. Eco-friendly finds: the conscious consumer’s choice
Sustainability is on the rise in Poland — reusable bags, zero-waste kits, biodegradable home items, and eco-cosmetics are increasingly sought after. This trend aligns perfectly with global values and buyer behavior, especially among younger audiences. If your brand has a green edge, make sure that’s clear in your listings. Selling something sustainable? You’re not just helping the planet — you’re meeting demand.
The Polish e-commerce market is full of potential — if you know where to look. Start with the categories buyers love, adapt your offer with tools like Allegro Analytics, and grow with the trends. Your next best-selling product might already be on this list.
