A local business can stand out in so many ways such as creating a memorable brand. When we think about brand names and the bigger companies that are most recognized, it may seem like a local business might be forgettable and swept under the rug. Yet, it doesn’t have to be like that at all.
This guide will focus on how to create a successful and sustainable brand for the long-term. Your local clientele will remember it by name and may even refer new business to their friends, family, and colleagues. All because your business lived up to its brand name and the values behind it. Let’s get started.
Know Your Target Audience
The first and most critical aspect to building a brand is by knowing who your target audience is. You will need to determine who your ideal customer is. This also includes knowing their interests, values, and needs along with some deeper things like where they spend most of their time – whether it’s an online forum or some place offline. By researching your target audience at a deep level, you’ll be able to create the foundation in building your brand with the knowledge of who your target audience is.
You could even use that information to create a name. Using a name generator for your company such as what Canva offers, you’ll be able to provide that information and get ideas on the name of what your business should be.
Creating a Memorable Business Name
Staying on topic with business names, you want to remember a few elements of putting one together. You want it to be easy to recall and be meaningful to what your business does. So make sure it’s short and simple as well as relevant to what you are selling for products and services.
Most important, creating your online presence will be key in today’s digital-reliant business world.
That’s where you’ll want to secure a domain name for a website (should you decide to build one in the future). If the domain name that matches your business name is available, get it as soon as possible. From there, you’ll be able to move on with the next phase of building your brand.
Develop an Identity That Is Unique
Needless to say, your brand growth is more than just a memorable name. It’s about the design aspect, like a logo. Let’s not forget that the color scheme, imagery, and the typography all blend in together to create the unique identity that is tied to your brand.
As such, it’s important to consider the following tips when putting together a unique identity:
- Logo: Here, you want to create something that will reflect your business. It needs to be simple and versatile so it can be fitting for both black and white and different color formats. It should also be easily scalable in terms of size.
Finally, a logo should also be professional looking for the purpose of being found on various materials designed for marketing and the like.
- Color scheme: Test out colors that might match some ideas based on the brand reputation you want to put out there. For example, if your brand focuses more on sustainability, use green.
- Typography: Choose a font that will not only be in line with your brand but something that is easily readable. If the tone is serious, find something that is modern and sleek.
Final Thoughts
Building your brand may look challenging on paper. But you can use guides like this to give yourself the springboard to get started.
Make sure that you choose a name that is memorable and create a brand identity from the ground up using these tips. Before you know it, you’ll be able to have the starting framework of a brand identity that will match your local business.
