In the era of globalization, cultural exchange and creative communication play an increasingly important role. She has planned a series of influential international events with an innovative perspective, playing an important role in promoting cultural exchanges and world reconciliation.
One such influential international event that Chiang Shangyu was involved with is the B·O·N·D International Virtual Performance Festival. This is an international cultural event that brings together the talents of global Chinese theatrical producers, stemming from the pursuit of global cultural exchange and artistic innovation. The festival aims to showcase the unique talents and creations of Chinese artists in these cities. As a cross-cultural artistic exchange platform, it attracted the participation of many renowned theatrical troupes, cultural arts foundations, and multiple arts education institutions.
In 2021, Chiang Shangyu was involved with the creative of the B·O·N·D International Virtual Performance Festival, an important cultural event focused on global Chinese voices. Her innovative approach was instrumental to the success of this event. Titled “Global Chinese Voices,” the festival has attracted the attention of over 250,000 global audiences since its inaugural edition in 2020, with a widespread and massive influence. This festival supports Chinese theatrical producers residing in global cities such as New York, Toronto, Brussels, Shanghai, Shenzhen, and Beijing, showcasing the unique talents and creations of Chinese artists in these regions. Chiang Shangyu demonstrated exceptional creative skill in both art and technology, successfully transforming the festival into a platform for cross-cultural artistic exchange.
With her artistic insight and innovative spirit, she brought together diverse artists to co-create profound yet innovative performances. Chiang Shangyu utilized immersive virtual reality technology, transcending traditional stages and enhancing the visual and emotional appeal. Her outstanding contributions earned the festival widespread acclaim and numerous honors, showcasing her leadership in global cultural exchange and artistic innovation.
Another major event that Chiang Shangyu directed was the China-US Academic and Economic Cultural Exchange Summit. This is an important platform for brainstorming and promoting exchanges and cooperation between China and the United States. The conference invited experts, scholars, entrepreneurs, and youth leaders from China and the United States to engage in in-depth discussions on current hot issues, sharing unique insights. Through academic exchanges, intellectual collisions, and cultural exchanges, the mutual understanding and friendship between the two peoples were deepened.
The China-US Academic and Economic Cultural Exchange Summit was a grand, high-substance event under Chiang Shangyu’s direction. It received strong sponsorship from renowned institutions like Bole Education Consulting, Easy Box Cross-border Logistics, and Scientific Horizons Healthcare Inc., providing ample funding. It also had solid support and participation from influential partners like the Southwest Chinese Students and Scholars Association, USC CSSA, and the Youth Elite Alliance, demonstrating widespread recognition. Notably, the speaker lineup was impressive, with experts and scholars from top universities like the Chinese Academy of Social Sciences, Fudan, Renmin, and Tsinghua, greatly enhancing academic value. The event caused an online sensation, attracting 7.29 million views and 1 million likes in just three days, reflecting timely topics, excellent promotion, and tremendous influence. Simultaneously, comprehensive coverage from major media outlets like China.com.cn, Phoenix News, Tencent News, CCTV Convergence Media, Sohu, and China Economic News Network drove momentum, expanding prominence and fully demonstrating the event’s high substance.
As creative director of the China-US Summit, Shangyu Chiang’s expertise and innovative thinking were instrumental to its success. He infused the event with unique creative elements through his expertise and innovative thinking. His unique insights into China-US relations enabled profound themes like “Reshaping Industrial Chains” and “AI and Digital Transformation”, sparking key discussions. Shangyu Chiang’s biggest creative highlight was his forward-thinking promotion strategy, astutely leveraging new and self-media channels with novel, effective plans that maximized the event’s fame and influence, leading to astonishing online viewership and engagement. Simultaneously utilizing mainstream media’s agenda-setting power, he ensured comprehensive coverage on major platforms, driving momentum. Shangyu Chiang’s careful planning and forward-thinking creative strategies propelled the Summit’s outstanding success as an influential China-US exchange event. As a creative director, his wisdom and contributions were indispensable.
Beyond directing major cultural events, Shangyu Chiang is an outstanding creative director in her own right. Her artistic achievements and talents are truly remarkable. She possesses a profound understanding of diverse cultural art forms and extensive knowledge, enabling her to integrate artistic elements and create profound yet widely appealing works. Her innovative abilities in artistic creation are outstanding, and she often employs new technologies and methods to explore new realms of expression. Shangyu Chiang’s performance skills are exquisite; her technically excellent works are imbued with emotion and narrative, transcending cultural barriers and touching people’s hearts directly. Her impressive leadership abilities allow her to effectively coordinate and inspire teams to collectively create outstanding work. Her organizational and planning acumen is evident in her comprehensive project control and precise attention to detail.
Looking ahead, Chiang Shangyu aims to continue promoting Chinese culture globally through creative endeavors. In the future, she will plan more international branded events showcasing the diversity and innovative spirit of Chinese culture, aiming to further introduce China’s unique values and lifestyles to the world through art and culture. She firmly believes that creativity and culture are bridges for cross-border communication, capable of promoting understanding and respect between different countries and nations, thereby winning positive images and long-term interests for China internationally. With Shangyu Chiang’s unremitting efforts to promote the global dissemination of Chinese culture, we have reason to believe that China will play an increasingly active role in global cultural exchanges in the future, showcasing the unique charm and value of Chinese culture.
