Do you know that 71% of B2B marketers develop video content? The digital channel where people watch a maximum number of videos is U-Tube. Approximately 3 million people worldwide use this channel for searches making it the second-largest search engine.
People can click away from the videos if they are not provided to them in the language that they understand. Here is where video translation services come to play. The visuals of the video should also be localized so that they can resonate with the target market.
Video Translation is Significant to Your Content Strategy
In this era of digitalization, most companies are going for e-commerce. Therefore, they develop the website. The website contains content with videos to tell the customers about their products and services. People can open your website if you have gone through website translation localization services. This option can boost your reach, improve ROI on the content and increase engagement.
Let’s explore the benefits of Video Translation
Increases your Organic Reach
Organic search is an effective method for people that want to discover relevant content. To your surprise, 53% of website traffic is got from organic search. You must be thinking about how it is related to a video. Cisco’s study reported that 82% of internet traffic could be from video content. Therefore, to rank your site high, you should include videos with the content.
Adding Subtitles Increases the Watch Time
Adding subtitles to a video enhances the watch time by 40%. One of the research concluded that videos without subtitles are watched by 66% on average till completion as compared to 91% with subtitles. Thus adding subtitles not only help to reach a wider audience but also helps in improving the watch times.
Increases Reach and Engagement
By translating videos into different languages, a brand can reach a much wider audience than it would with a single-language video. When people can understand the content of a video, they get engaged with it and share it with others. This, in turn, can help increase brand awareness and drive sales.
Improves Communication
Video is a powerful communication tool, but language barriers can hinder its effectiveness. Translating video content can help overcome these barriers and ensure that the message is clear and understandable to all viewers. This is especially important when dealing with complex or technical topics that require a deeper level of understanding.
Localization
Localization is the process of adapting content to the cultural and linguistic norms of a specific region or country. By translating videos into different languages, brands can tailor their message to specific audiences and ensure that it resonates with them. This can help establish trust and credibility with the audiences and increase the likelihood of success in that market.
Improves Customer Experience
Video translation can improve the customer experience by making it easier for customers to understand products and services. By providing videos in a customer’s native language, businesses can provide a more personalized experience that will increase customer satisfaction. This can also lead to increased engagement, which can help businesses build stronger relationships with customers.
Increases Sales
Video translation can help increase sales by making it easier for potential customers to understand the benefits of a product or service. When people can see a video in their language, they feel comfortable with the brand and trust its message. This can lead to increased sales and revenue.
Competitive Advantage
With the rise of global business, more and more brands are using video content to connect with audiences around the world. By investing in video translation, brands can gain a competitive advantage over their rivals and establish themselves as leaders in their industry.
Enhances Employee Training
Video translation can also be useful for employee training. By providing training videos in multiple languages, businesses can improve the effectiveness of their training programs for employees that speak different languages. This can help to ensure that all employees receive the same level of training, regardless of language differences.
Improves ROI
No doubt that creating quality videos is expensive. However, its advantage is that it can be reused in different digital channels. You can share the website videos on social media, YouTube, and email. The important thing to note is that videos must have a dedicated landing page on the website with the full transcript of the video. This can not only boost the SEO ranking but also improve the ROI.
Wrapping Up
Video translation is essential for global success in today’s interconnected world. By translating video content into multiple languages, brands can increase their reach, adding subtitles in the videos increases viewing time and increase engagement. Moreover, it improves communication, localizes their message, improves the customer experience, increases sales, and gains a competitive advantage. In addition, it helps in giving training to employees and increase ROI. With the right video translation strategy in place, brands can connect with audiences around the world and achieve success on a global scale.
