When trying to hire content creators online to assist in growing your brand, the influencer creates the campaign and how crucial your influencer selection is to your online performance.
Influencers become brand advocates whether you work with one or numerous content creators at once. Your collaboration will present your unique value to their social media following, boosting the reach of your business to new buyers. Working with an influencer agency like Peersway can help do the work for you, granting access to a network of vetted influencers.
To become viral, you might be tempted to target influencers with millions of followers. In principle, statistics like that suggest that millions can see a single endorsed post written by a celebrity of people.
In actuality, these views do not result in sales or even clicks. Consider micro-influencers, and even more notably, nano-influencers, for increased engagement rates.
A Definition of a Micro-Influencer
A micro-influencer is a content provider with 10 to 50 thousand followers.
In the influencer business, follower count is an important indicator, which is why content providers are classified based on their audience size.
Micros are one of four subcategories, as shown below:
- Mega: 1,000,000 or more followers
- Macro: 50,000-1,000,000 fans • Micro: 10,000-50,000 fans • Nano: 1,000-10,000 fans
This position on the account scale places a micro-influencer in between the typical user and a star. This happy medium enhances their trustworthiness as creators between celebrity and anonymity.
On the one hand, they aren’t unapproachable megastars who never interact with their fans. They are, nonetheless, more intriguing than a neighbour whose sole following are people they know in real life.
What Is the Importance of Micro-Influencers?
Micro-influencers frequently rise to prominence by providing compelling material that appeals to a specific target. They become authorities in their subject as they establish their brand and refine their content.
Passion and understanding of this kind of attract followers who share their interests. More importantly, their followers seek their guidance and believe in their recommendations.
Micro-influencer marketing efforts capitalize on this legitimacy by lending your business it’s standing as a digital producer.
A collaboration with a brand is worth investigating because its followers trust the micro-opinions. Influencers As a result, micro-influencers outperform macro and mega content creators in terms of engagement.
This engagement is less expensive than most macro and mega influencers, who might charge several thousand dollars for each post, depending on the individual. Cristiano Ronaldo, the most-followed Instagram account, can earn $1.6 million with a single post!
What Is the Distinction Between Nano and Micro-Influencers?
The most significant distinction between these two groups is the number of followers. Nano content authors have less than 10,000 followers.
Nanos are more personable to their followers at the bottom of the follower ladder; they’re like trusted friends or family members.
Beyond a quick engagement or like, Nanos frequently respond personally to each engagement. They respond to queries, offer advice, and solicit requests for fresh content, which cannot be said of Instagram’s macro and mega accounts. As a result, they develop stronger bonds with their audience.
They, like micro-content creators, are trusted experts in their industry, and they attract a distinct group of followers.
By selecting the correct partnership, you can reach a specific audience that traditional advertising would not normally reach.
