Billboards have been around for a long time, but that doesn’t mean they’re going out of style. Advertising on billboards in San Fransisco continues to be one of the most effective marketing platforms today. Using such ubiquitous signage can do a lot to build your brand and sustain a corporate identity. Here are a few reasons why billboard marketing may be just what your advertising team has been missing!
Captive Audience
Being stuck in traffic is never any fun, and drivers are constantly looking for ways to keep themselves occupied. Grabbing their attention isn’t as easy as it sounds, since radio ads can be tuned out and digital marketing isn’t much use when on the road. But billboards in San Francisco have the advantage of always being visible, meaning those cars in bumper-to-bumper traffic will have plenty of time to spot your messaging.
Having a strategically placed billboard will ensure travelers will spot it no matter what time they’re on the road. It may only be in view for a few seconds, but a quick and simple message tied to an eye-catching graphic is sure to stay in the minds of customers as they make their way to their destinations. In addition, you won’t be limited by demographics since so many people rely on highways for travel!
Digital Diversity
It’s not just smartphones that have gotten more tech-savvy over time. Billboards across the United States have begun to incorporate digital aspects into their displays. These LED-based signs offer a lot of versatility while also allowing owners to sell ads on a rotating basis. Some of the advantages of these displays include:
- No upper size limit
- Dynamic colors and video
- Better visibility
- Quickly adjust marketing strategies
- Tailor marketing by the time of day
- Web-Based Interactivity
Because of their dynamic nature, digital billboards in San Francisco can be exceptionally effective at reaching a very broad audience. Using such signage can also help to increase engagement if linked with social media or other marketing campaigns.
Building Brand Presence
One of the most impressive aspects of billboards is their size. These gigantic signs are meant to be seen over a broad area, which can help solidify your brand as part of the city skyline. A strategically placed billboard can be viewed not only from the highway but by pedestrians, office workers, and other city goers. This attention can help make your brand a focal point or a fixture, creating a recognizable foothold in the San Francisco area.
Color for Conversions
Branding is based on colors, and deciding the best look for your San Francisco billboards will make all of the difference. In marketing psychology, branding is based on eight colors:
- Red: The color of passion, energy, and danger
- Orange: Associated with joy, tropical locales, and relaxation
- Yellow: Bright like the sun, it reflects intellect, electricity, and happiness
- Green: The “natural” hue of freshness and growth
- Blue: Calmness, truth, and faith are encompassed in the color of the sea and sky
- Purple: Symbolizes royalty, nobility, and inherent power
- White: Brings to mind peace, harmony, cleanliness, and purity
- Black: Can represent darkness and evil, but also signifies strength, solidarity, and formality
Using the right colors can send a message in and of itself, letting your billboard be a testament to your brand’s values. Incorporated with a catchy slogan and intriguing image, a great color scheme can transform your marketing message entirely!
Always in Style
Billboards have been around for a surprisingly long time. Since the 1830’s when the Ringling Brothers used signs on fences and shop windows to draw crowds to their performances, the roadside advert has been a part of American marketing history. Since its inception, the billboard concept has changed little. While LED videos and dynamic color displays are great advancements, these advertising tools still accomplish the same task as they did nearly 200 years ago!
With electric cars becoming more prominent on the highways of San Francisco, billboards are going to continue being an effective marketing strategy for businesses all over the country. Even during the pandemic, people still went outside to get mail and groceries! As long as people go outside for travel, billboards will always be an essential and recognizable part of every city’s skyline.
Taking Advantage of Billboards in San Francisco
Traffic will always be a big issue in cities, and pedestrians, bikers, and commuters need to take to the streets on a daily basis. With all of those eyes seeking distraction, businesses lacking billboard advertising are missing out. Using such ubiquitous signage helps to get your brand in the mind of the populace, and leveraging all of those onlookers to your advantage can turn citizens into conversions whenever they step out the door!
