What Are the Types of Tracking Technologies?

It is impossible to imagine a modern business without tracking technologies. They have long been an integral part of the business, and each type has its own function. For example, you can collect information about site guests and thus tailor content to your target market.

New software is constantly appearing, so it is difficult to choose. Especially if you are just starting out in this field or have never used call tracking metrics. Today, we’ll talk about what technologies are available and which ones are suitable for your needs.

Popular Technologies

In modern business, technology plays an important role in improving the productivity and efficiency of a company. Here are a few types of tracking technologies that you might find useful:

1. GPS. Technology is common in everyday life, so there will be no problems. It is a way to track both workers and vehicles. For logistics companies, this is a great option, because you need to track all vehicles at the same time.
2. Time tracking. The tool calculates how much time each employee spends on certain tasks. The technology is useful if you pay salaries by the hour. It will simplify the calculation of money and make the work of accountants much easier.
3. Expense tracking. Any company spends money on resources. These are household items, purchases of goods, rent or water bills, etc. Such tracking will help to save on certain things and thus increase profits.
4. Radiofrequency identification. In this case, tracking is performed by radio frequency waves. This is a way to track objects in a warehouse or production facility.
5. Social media monitoring. Consumer activity can tell you a lot about their needs and interests. This way, you will adapt to the target audience and provide a service that is really needed.

Keep in mind the principles of privacy protection. Before implementing them, agree with employees and customers on their use.

Call Tracking

Technology is actively gaining popularity, so let’s talk about it separately. Phone call tracking software determines the location of a phone using the mobile network and GPS coordinates. It can be useful for businesses that need to monitor the movement of their employees. You’ll also get call tracking metrics with all basic information.

For example, if you have offices in different cities, you can use phone tracking to see where your employees are and monitor their work from a distance. It’s also useful for monitoring compliance with work schedules, particularly for field staff.

Call tracking technology can also be used to collect statistical data on consumer movements and brand loyalty. For example, if a company has its own chain of stores, it can track the movement of customers and analyse their behaviour. This will improve the effectiveness of advertising campaigns and increase sales thanks to call tracking software.

Best Call Tracking Software

We’ve gathered some popular features of call-tracking apps. It’ll improve your company’s performance, so check them out:

• It’s great if you can analyse data about the caller and the call itself, create multiple numbers, and thus track calls from different marketing campaigns. This way, you can choose the most suitable conversation scenario that will actually lead to a sale.
• It’s very convenient if all the abilities are available immediately after the call tracking metrics login and no additional steps are required.
• The essential feature of the software is to track calls from various sources, including Facebook and Google Ads.
• It’s good if you can analyse call data such as call duration and budget, and collect data including call tracking metrics, analysis, and speech recognition.
• The software must ensure the security of customer data. The security should be confirmed by certificates. It’s important for the tools, that are used, for example, by doctors and financiers.
• An interesting feature is that some tools automatically distribute calls between several operators based on various criteria, such as geographic location or skills.

Using the software correctly will make your work easier and help you understand where to go next. Sometimes it feels like you’ve done everything you can, but sales are stagnant. Perhaps it’s the tracking technology you need to better understand your customers. Read reviews of the best call tracking software and choose.

How to Choose the Right One?

When choosing the right tool for your company, focus on your needs and determine who will be using the programme. Here are a few things to consider:

1. Functionality. Check if the app has all the features you need. For example, some apps simply track calls from different sources, while others provide additional analytics.
2. Price. Focus on your budget. The cost of the software for call tracking may not justify your goals. Sometimes instruments have several subscription levels. If you only need a few features, there’s no point in overpaying for the full package. You can even find free call tracking software.
3. Ease of use. Make sure the interface is clear to you and your team. Choose a tool that suits your needs and level of technical literacy. For better adoption, it is better to give your employees small lectures on how to use it.
4. Technical support. Sooner or later, you will need help. The support team should be polite, prompt, and accessible. There should be several ways to get in touch: via live chat, email, and phone.

You may have additional requirements, take them into account. Before implementing a new system, it’s best to hold a meeting and discuss all the nuances.

Pros and Cons

Check out the advantages and disadvantages of call tracking in the table below.

Bottom line

In the modern business world, tracking software can’t be underestimated. It determines the effectiveness of advertising campaigns, improves customer service, and ensures optimal sales performance. Call tracking, in particular, allows businesses to track and analyse their calls to understand which advertising channels and campaigns work best. You’ll also find out which salespeople are most successful at converting calls into sales, and what aspects of customer service need to be improved. Although call tracking has its drawbacks, its benefits far outweigh its advantages.

In a general context, tracking programs are essential tools for any company looking to increase its profitability and improve the quality of its services. It doesn’t matter if you have a large company or a small one, there will still be benefits. Use our tips to help you choose the best option. Also, call tracking software for free is sometimes available on our website, so stay tuned.