When it comes to packaging design, many companies are only concerned with one thing—getting the product into their customer’s hands. But they forget that in the process of taking off layers of cardboard and plastic, their customers can get bored and frustrated. Some brands have found ways to delight their customers with packaging designs, making opening new products more exciting than ever before! We’ve compiled some of the best ways to help your brand up your unboxing game!
Customer experience begins with packaging
The unboxing experience is the first impression customers have of your product. You want to make sure it’s a good one! Consumers today are more than willing to take the time and money needed for an excellent customer experience. After all, they’ve grown up in an era when there are no limits on what they can do with their gadgets, which means they expect that same kind of control over their products as well. And let’s face it, who doesn’t like getting something new? But if you don’t plan ahead, you’ll wind up spending too much time making last-minute decisions about how to pack your shipment.
The Ultimate Delighters
The packaging is the first thing your customers will see when they receive your product, so make sure it’s something that will excite them. Here are a few tips on how to make your packaging design an unboxing experience that will delight your customers:
1. Use high-quality materials that are recyclable and eco-friendly.
2. Incorporate unique design elements that reflect your brand identity.
3. Pay attention to the small details that make a big difference. Think about what will appeal to each customer (something personal or significant) as well as include custom inserts with instructions for use and care.
4. Make it interactive by including puzzles, hidden messages or surprises inside the package – your customers won’t be able to resist opening up every last corner of their package!
5. Spend time getting to know your customers. Once you have a clear idea of who they are, create packages tailored to their specific needs and interests. The more effort you put into making a customized package, the more appreciative your customers will be!
Best practices in packaging design
When it comes to packaging design, there are a few best practices to keep in mind. First, make sure your packaging is durable and will protect your product during shipping. Second, use high-quality materials that are eco-friendly and recyclable. Third, design your packaging to be eye-catching and memorable. Fourth, consider using unique shapes or sizes to stand out on shelves. Finally, don’t forget to include important information like your brand logo and contact information.
Examples of companies using packaging design to delight customers
A great example of a company using packaging design to delight customers is Apple. Every product they release comes in clean, white packaging that is both eye-catching and minimalist. Plus, the products are always securely packaged so that they arrive in perfect condition.
Another company that does an amazing job with packaging design is Glossybox. Their monthly subscription boxes are always beautifully packaged with high-quality materials.
And finally, Amazon does a great job with their packaging as well. The unboxing experience starts when you get home and open your door to find a package waiting for you on your doorstep.
Types of Ecommerce Packaging
Ecommerce packaging comes in all shapes and sizes. Depending on the product, you’ll want to choose a size and material that will protect your goods during shipping. You’ll also want to consider how your packaging will be displayed on your website and in brick-and-mortar stores. And of course, you’ll want to make sure your packaging reflects your brand identity. Unboxing an online purchase is one of the most memorable customer experiences for e-commerce retailers, so you don’t want to neglect it!
There are five main types of e-commerce packaging that you’ll likely use in your business. Which one is right for you depends on a number of factors, such as how unique your product is and how much volume you ship.
Container box – These cardboard boxes are standard size and come in a wide range of materials, colors, patterns, and decorative touches. Most online retailers use them to ship products sold online or to stores. When used in store displays, they need to have a window so shoppers can see what’s inside.
Case pack – These containers are specifically designed for cases of items with the same dimensions. They often come with clear tops that allow customers to see what’s inside without opening them up. Some case packs are called toppers because they sit on top of individual boxes below in case lots. If you’re using a case pack to show off your product line in a retail store, think about adding graphics and text near the window so shoppers know what’s inside.
Corrugated cartons – These large rectangular corrugated packaging boxes offer good protection against crushing damage when filled with heavy items like books or electronics. If you’re shipping fragile items like wine glasses, glassware, ceramics, or delicate clothing, then this type of box is perfect for you.
Clamshell – Clamshell packaging is made of two pieces of molded plastic that are hinged together at one end. These containers offer a bit more protection than typical poly mailers and look good on store shelves because they have clear sides. When choosing clamshells, make sure you choose a size that will fit your product comfortably—too small and your product won’t fit; too large and it may fall out if someone tips it over!
Poly mailer – This type of e-commerce packaging is made of polypropylene plastic, so it’s lightweight and easy to ship. Because poly mailers are clear, they’re great for showcasing products. However, these containers can’t protect against crushing damage like corrugated cartons can.
Wrap up
Creating an unboxing experience for your customers is a great way to delight them and leave a lasting impression. By focusing on the details and putting thought into your packaging design, you can create a unique and memorable experience for your customers. With a little planning and creativity, you can make sure your customers are always excited to receive your products.
