Graphic design is constantly evolving along with cultural norms and the preferences of customers. Whether you are a graphic designer or a marketer, you should keep up with the latest design trends to stay on top of your game.
Today, we will explain what are the design trends in 2022 that you should use for your business.
Let’s get started!
Design in Marketing
Competition on the digital front is fierce for businesses, but if you know how to make the most of the latest design trends, you can stand out with your marketing campaigns. It is important to incorporate the latest design trends in your marketing material if you want to attract your target audience.
When making changes to your marketing content, it is crucial that you don’t forget the brand kit of your business. Making changes to your marketing strategy can do wonders for the growth of your business, but only when those changes are in line with your brand’s image. So, before you adopt a change, make sure it does not go against the basic idea of your brand.
Top 7 Design Trends in 2022
Design trends evolve each year. Old designs are amended, and people add features to the existing designs, and new design trends are introduced — all this to make design attractive & appealing.
Let’s check out 7 design trends in 2022.
1. Loud Colors and Unconventional Fonts
2022 is the year of loud colors. This year, if you want to stand out, you need to shout your message to the masses with the help of colors.
Although minimalism is still popular, many businesses have turned to alternative designs. Is this better? Fluorescent colors are used by many brands these days to attract the attention of their audience. One of the many benefits of fluorescent colors is that they can work on both black and white backgrounds. You can also adopt this trend if your audience consists of a younger demographic.
In 2022, the conventional typeface was replaced by unconventional font combinations. You can use two or more types of fonts in a sentence to make your message stand out.
Using different fonts in the same sentence allows you to highlight significant portions of your content like direct quotes. Even if you decide to go with a single font, you can opt for a unique typeface to make your content different from everyone else’s.
2. Retro Style
The vibrant imagery of the 60s and 70s can help you instantly catch the attention of your target audience. The loud colors you see everywhere these days are also an ode to this retro style. However, color alone cannot replicate the style of the 60s and 70s.
In retro style, neon and pastel colors are used to create a balance. There is a visual balance in every image, despite the use of crazy patterns. The most common elements of a retro style include swirly shapes, geometric patterns, and funky fonts.
Although the 70s retro revival is everywhere, it will only be the right choice for you if you have a funky and playful brand image. If this visual approach doesn’t match your brand strategy, you don’t have to adopt it.
3. 90s Nostalgia and Sticker Bombs
2022 did not only see the return of the retro style but also the 90s and Y2K aesthetics. The younger Millennials and Gen Z can’t get enough of these designs.
The main idea behind this theme is the complete opposite of minimalism. It relies on overloading the senses of the audiences with nostalgic imagery of the 90s. Although these images can be overwhelming, they always feature a thick sans serif font to balance out the overall feel of the graphic.
Sticker bombs are an important part of this design trend. Brightly colored stickers are added to the images in a collage format. Due to their vibrant colors and placement, stickers are quick to catch a user’s attention. You can customize your social media graphics by adding stickers to them before sharing them with your audience.
Stickers are also ideal for adding a call to action to your graphics. With the help of strategically placed stickers, you can direct the viewer’s attention to the action they should perform.
4. Diversity and Inclusion
People want brands and individuals to be politically and socially aware, and this is something that should be apparent in the designs too.
Celebrating different holidays through design, adding inclusive language in your images, and avoiding stereotypes can help you establish a diverse image of your brand. It is also important to be empathetic to everyone in your target audience so they feel welcomed.
It is important for every brand to make policies that are diverse and inclusive. No matter how beautiful your designs are, if they are not backed by inclusive policies, you won’t win any points for them.
5. Background Gradient
If you are a designer who prefers a neat background or doesn’t like overcrowding your designs, the trendy background gradient might just be the right option for you.
Gradients are balanced by the combination of bold color with a pastel color. The reason behind the popularity of gradients on social media is that they are the perfect combination of minimalistic and trendy designs.
If you want your designs to be minimalistic and trendy at the same time, gradients are what you should go for.
6. Doodles
Most people view doodles as drawings designers and artists do in their free time. However, doodles can contribute greatly to the success of your business by engaging your target audiences with their designs.
Doodles can contain a plethora of personal stories, but they can also help you inspire your audiences to click that call to action button or complete a purchase. Although digital graphics are all the rage these days, they can tend to feel impersonal. But with the addition of doodles, designers can make their graphics seem personal.
Whether it is a simple design on the internet or a marketing campaign, doodles can greatly influence the opinion of the viewer. Due to the personal nature of doodles, they are quite popular among younger generations. They are also ideal for brands that deal with their customers on a personal and deeper level.
7. Escapism
Escapism is the graphic design trend that began when people had to stay at home due to the pandemic. Designers created colorful worlds with natural elements to escape the boredom of their everyday lives. But what began as an escape has developed into a popular design trend.
In 2022, escapism is not merely a design that designers picked up as a hobby, but it has also become an important marketing tool. Escapist visuals can be added to any design to instantly make it more appealing. You can add unexpected colors in your designs and space and sky as backgrounds for your images to give them escapist vibes.
There are no set rules for depicting escapism through design as every graphic designer has their own idea of escape. However, natural elements like plants, space, sky, and stars are a few of the things you can find in these types of designs. Escapism is also known for its use of unexpected colors and whimsical character designs.
Conclusion
The changing trends in the world of design offer both graphic designers and businesses the opportunity to grow in their fields. With the colorful and vibrant design trends of this year, you can instantly grab the attention of internet users and increase the number of your loyal customers. 2022 brought fascinating design trends, so why not give them a go and see which one is the best fit for you?
