Marketing trends are expected to shift in 2023 to accommodate the changing buyer behavior and new technologies. Due to the changing trends in the world of marketing, you can’t get the best results from the same old methods every time.
The attention span of customers is decreasing every day. Today, it’s just 8 seconds which is lesser than a goldfish. To cope with the changing attention span, marketers need to get creative. Creativity always wins, and it’s no different when it comes to marketing your business.
Before you can make changes to your marketing policy for 2023, you should learn about the trends and strategies that are expected to gain popularity next year.
Top 10 Marketing Trends and Strategies for 2023
A huge part of running a business is adapting to the latest changes so you can offer the best solutions to your customers. It’s important to improve engagement rates, increase brand awareness and attract customers.
In this article, we will dig deeper into the 10 marketing trends and strategies that you follow. Here’s how you can stand out from the crowd and scale your business seamlessly the next year:
1. Interactive and Unique Content is the Future
Interactive content: has been slowly gaining popularity in recent years. It can be anything from questionnaires that require responses from the audience, polls on various social media platforms, quizzes, assessments, data in the form of visualization such as Gif, short videos, memes, charts and graphs like bar charts, survey chart, sankey diagram or Snapchat filters that allow people to alter their appearance in pictures.
Keep an eye on the latest trends when it comes to leveraging visual content. With the launch of Meta and the 3D visuals, 2023 is going to take the visual content to the next level.
Nowadays, people use social media schedulers for posting content regularly. RecurPost is a great social media scheduling tool with advanced features, making it the best HootSuite alternatives.
Interactive content allows target individuals to try out a product virtually and help them in the buying decision. For instance, a makeup brand can let users try different shades of lipstick with a camera filter so they can figure out whether the color suits them or not. With the help of such interactive features, you can market your brand to your target audience.
Unique Content: This is a timeless strategy, as unique content will always outperform duplicate content. Search engines such as Google have taken a firm stance against plagiarism, and it does not seem like that will change anytime soon.
Hence, it is imperative that any content used for marketing is completely unique and free of plagiarism. The easiest way to achieve this is to utilize a plagiarism checker free of cost. They are widely available online and provide accurate results.
Ensuring that your content is free of plagiarism is one strategy that will always serve you well. Readers also appreciate unique content and it makes them more likely to engage with your brand as well.
2. Upgrading Influencer-Brand Relationship
Although influencer marketing is quite popular, it is expected to undergo some changes in the next year. Currently, the majority of influencers promote multiple brands, which can be off-putting for their audiences.
In 2023, brands will establish a more authentic connection with their target audience by appointing influencers as long-term ambassadors. This step is likely to help brands develop a strong connection with their influencers. When an influencer only promotes the same brand, they will gain the trust of their audience.
Here’s how you can leverage influencer marketing;
- Onboard the influencers as your trusted partners
- Give your partners creative freedom to promote your product
- Appreciate them for their efforts
- Communicate openly and be clear about the outcome you want from them
- Keep in mind influencers are your brand ambassadors
3. Use Videos Strategically
Did you know that 55% of people view online videos every day? The statistic not only shows the popularity of this medium but also proves its potential as a marketing tool. However, the more marketing videos there are, the harder it will be for you to catch the attention of the viewer.
In order to get engagement on videos, make sure they are:
- Short and to the point
- Cover the latest topics that your audience is interested in
- Informational (e.g., explain how to use a product)
- Always keep in the end user when creating videos
- Tryout different formats like whiteboard animations etc
4. Better Email Campaigns
A significant percentage of marketing emails end up in the spam folder. Some of the most common reasons behind that is the excessive usage of images, spam keywords, and promotional links. Using a deceptive subject line can also get your emails flagged as spam.
In order to make sure your emails don’t end up in spam:
- Avoid spammy subject lines
- Personalize the content
- Maintain a balance in the text-to-image ratio
- Label your URLs if they have been shortened
5. SEO for Users
Customer-focused content is what you should be investing in for the next year. Instead of focusing on your Google ranking, figure out what is it that your website visitors want to see on web pages.
Once you start producing content for users, you will be able to build a connection with them organically. Such connections can help you get traffic on a regular basis. Although ranking on search engines is important, doing SEO for users is how you can get long-lasting results.
6. Adapt to Voice Search
71% of consumers prefer to use voice search over typing to conduct a query. However, voice search assistants like Google and Siri are more likely to read content to the users that are written in a conversational tone. Brands that wish to offer answers to the audience must structure their content in a question-and-answer format.
In order to make the most of voice search marketing, you can add:
- A featured snippet of your content
- Your updated business profile and contact information on search engines
- Relevant and conversational content
7. Conversational Marketing
Lead capture forms can help you gather important data, but tailored messages are far more useful in getting responses from an individual.
41.3% of consumers use conversational marketing tools when making a purchase, which means investing in chatbots or live chat apps which can bring you great returns. Chatbots can also help you gain customer insight into customer behavior, which in turn, will allow you to improve your products and services. They allow businesses to free up time that they can use to work on high-value business decisions.
In the next year, more businesses will be using intelligent chatbots and tailored messages to engage visitors and answer any queries they might have to help them with their purchases.
8. Inclusivity in Marketing
According to a study conducted by Meta, 71% of users expect brands to promote diversity and inclusion in online advertising. It is more important than ever to make sure you are not alienating a part of your audience through your marketing. Aim for inclusive imagery and content when creating your marketing campaigns.
It is worth mentioning that you should also ensure diversity and inclusion in your workplace. It would leave a bad impression on your audience if you don’t practice what you preach through marketing.
9. Neural Machine Translation for Localizing Marketing Content
It’s been forecasted that the machine translation industry will see a compound annual growth rate of 14.48% from 2021-2026, which is caused by the increasing demand for content localization. Despite what media outlets say about machine translation, it can’t be denied that a lot of progress and development has occurred over the years, making this technology one of the best tools for communication and marketing.
One of the most advanced machine translations on the market is Neural Machine Translation. It operates under a neural network translation that allows it to effectively transform content from one language to another and better predict the sequence of the translated text. Due to this, many international marketers and multilingual content creators use it in localizing their content marketing. It’s not a hundred percent accurate, but it can provide a great foundation for translating written content provided you have a translator or language expert who will oversee the project and post-edit it for your target market.
10. Come up with New Targeting Solutions
Due to the rising privacy concerns, Google is going to phase out third-party cookies by the end of 2023, which means brands can’t rely on them for user information. You can only create personalized ads after Google’s policy change if you have new targeting solutions.
Conclusion
Understanding the marketing trends and strategies of 2023 is how you can prepare for a successful year. Don’t forget to optimize these trends and strategies according to the requirements of your company to make the most of them.
