Shopify is an e-commerce platform that helps businesses to create and manage online stores. One of the reasons why Shopify is so popular is because it provides users with a range of powerful tools that make it easy to market and promote their products online. In this article, we will explore two of Shopify’s secret weapons that can help businesses to increase their sales and revenue: SMS and email marketing.
Introduction
Shopify has become one of the most popular e-commerce platforms in the world, with over 1.7 million businesses using the platform to sell their products online. While there are many reasons why businesses choose Shopify, one of the key factors is the platform’s ability to help businesses market and promote their products. In this article, we will look at two of Shopify’s most powerful marketing tools: SMS and email marketing.
Combining SMS and Email Marketing
SMS marketing is the practice of sending text messages to customers with the aim of promoting products and services. SMS marketing can be an effective way to reach customers directly and quickly, as most people carry their phones with them at all times. SMS marketing can also be used to send promotional offers, updates on new products, and reminders about upcoming sales. And email marketing is the practice of sending marketing messages to customers via email. Email marketing can be used to promote products and services, build relationships with customers, and keep customers informed about new products and promotions.
Benefits of SMS Marketing
There are many benefits to using SMS marketing, including:
1. High open rates
Text messages have a very high open rate, with over 90% of text messages being read within the first 3 minutes of being received. This means that SMS marketing messages are more likely to be seen by customers than other forms of marketing.
2. Increased engagement
SMS marketing messages are short and to the point, which makes them more likely to be read and engaged with by customers. SMS marketing can also be used to send personalized messages to customers, which can help to build relationships and increase engagement.
3. Cost-effective
SMS marketing can be a very cost-effective way to promote products and services. Sending text messages is relatively cheap, and businesses can save money on other forms of marketing, such as print advertising and direct mail.
How to Use SMS Marketing with Shopify
Shopify has a range of built-in tools that make it easy to use SMS marketing. Some of the ways that businesses can use SMS marketing with Shopify include:
1. Abandoned cart reminders
One of the most effective ways to use SMS marketing with Shopify is to send abandoned cart reminders. This involves sending a text message to customers who have left items in their cart but haven’t completed the checkout process. The message can include a discount code or other incentives to encourage the customer to complete the purchase.
2. Promotional offers
SMS marketing can also be used to send promotional offers to customers. Businesses can create SMS campaigns that offer discounts, free shipping, or other incentives to encourage customers to make a purchase.
3. Order updates
SMS marketing can also be used to send order updates to customers. Businesses can send text messages to customers to let them know when their order has been shipped, or to provide them with a tracking number.
Benefits of Email Marketing
There are many benefits to using email marketing, including:
- Cost-effective
Email marketing can be a very cost-effective way to promote products and services. Businesses can save money on other forms of marketing, such as print advertising and direct mail.
- High ROI
Email marketing has a very high return on investment (ROI). This makes email marketing one of the most cost-effective marketing channels available.
- Personalization
Email marketing can be personalized to each individual customer. By segmenting email lists and tailoring messages to specific customers, businesses can create more relevant and engaging content that is more likely to be acted upon.
How to Use Email Marketing with Shopify
Shopify provides a range of built-in tools that make it easy to use email marketing. Some of the ways that businesses can use email marketing with Shopify include:
- Welcome emails
Welcome emails are a great way to introduce new customers to your business and encourage them to make a purchase. Shopify allows businesses to automate welcome emails, which can be sent as soon as a new customer signs up.
- Abandoned cart emails
Abandoned cart emails are another effective way to use email marketing with Shopify. These emails can be sent to customers who have left items in their cart but haven’t completed the checkout process. The email can include a discount code or other incentive to encourage the customer to complete the purchase.                           Â
- Promotional emails
Promotional emails can be used to offer discounts, free shipping, or other incentives to encourage customers to make a purchase. These emails can be sent to all customers, or they can be targeted to specific segments of the customer base.
Summary:
Shopify’s secret weapons, SMS and email marketing have proven to be highly effective in boosting sales and customer engagement. By leveraging the power of these marketing channels, Shopify merchants can create personalized and targeted campaigns that drive conversions and increase revenue.
Moreover, the use of the Plexins platform can enhance the efficiency and effectiveness of SMS and email marketing strategies. With its user-friendly interface, advanced automation features, and comprehensive analytics, Plexins makes it easy for merchants to create and manage successful marketing campaigns.
Overall, by leveraging the power of SMS and email marketing, along with the advanced capabilities of platforms like Plexins, Shopify merchants can take their business to the next level and achieve greater success in the highly competitive ecommerce landscape.
