There are about 1 billion physician office visits in the U.S. every year. How many of these visits are ending up in your practice?
Whether your practice is brand new or has been around for a while, there’s no doubt it can do with more patient visits. That’s how you’re going to grow your practice.
However, don’t just expect new patients to come knocking on your door. You have to look for them and lead them to your practice. To pull that off, you need to invest in medical practice marketing.
If that sounds like a strange concept, we’re here to help! Read on for a couple of strategies you can use to promote your medical clinic.
1. Build a Professional Medical Practice Website
Although medical care is still a predominantly in-person service, an increasing number of people are starting their search for a healthcare facility on the web. They want to know the best facilities in their locality so that they can choose where to go.
So, is your medical practice visible online?
If it’s not, start by building a website for your practice and optimize it for search engines. This way, it will have a better chance of appearing higher up on search engine results.
SEO for doctors has many facets. On top of responsive web design, there’s also link building and blogging. It’s advisable to hire a full-service digital marketing agency that can help you transform your website into a lead-generation machine.
2. Use Online Reviews to Your Advantage
In one poll, 70 percent of respondents said they rely on online ratings and reviews when choosing a doctor. This number will only keep increasing as more people continue looking for goods and services online.
You can use online reviews to the advantage of your practice.
If the practice already has some reviews (regardless of whether positive or negative), that’s proof that it exists. It means patients have gotten a service there and shared their experiences online.
But what you really want is for your practice to have lots of positive reviews. Negative reviews will quickly turn away a prospective client.
The key to positive reviews is providing excellent service so that patients can leave good reviews online. You also need an online reputation management strategy for countering negative reviews.
 3. PPC Advertising
Although search engine optimization is a super-effective marketing strategy, it can take time to yield good results. As you continue implementing SEO, we recommend mixing it up with medical advertising.
Search engines like Google allow advertisers to purchase pay-per-click ads. These are the ads that show up on top of organic search results. With PPC ads, you can quickly send traffic to your medical practice website and convert some of the visitors into your clients.
Medical Practice Marketing Works
Although medical care is an essential service, there’s fierce competition among the providers. New medical practices are opening every day and large facilities still dominate most markets. Making the most of medical practice marketing is the best way to ensure your facility stands out from the crowd.
All the best and be sure to explore our blog for more helpful articles on a wide range of topics.
