When purchasing products, we don’t merely buy the item. Consumers also buy into the brand’s principles and experience.
The man wearing a 10,000 dollar watch can tell the time just as effectively as the one wearing a 2,000 dollar watch. Our brands define us in the premium market.
Your packaging design affects how customers perceive your product. It positions both new and established companies in the premium market and assists them in maintaining brand values, sales, and profits.
What Contributes to Luxury Packaging?
There are a number of elements that must be considered, ranging from functional requirements and design to color, materials, visual branding, and the aspirations that inspire the customer demographic.
Texture
Textures are sleek and modest, communicating discreet elegance, and finishes are frequently matte rather than glossy, with great attention to detail.
Materials
It is critical that luxury packaging for jewelry and timepieces be sturdy. Many of the goods are given as gifts and passed down through the generations as keepsakes, and flimsiness suggests that the contents may be of poor quality or perhaps counterfeit.
While the card is the most popular packaging material, using natural materials such as metal, lacquer, or wood may add value while also enriching the contents. Natural wooden packaging can be adequate for more organic, natural products or those that use Fairtrade precious metals or jewels, representing the brand’s ethical and sustainable principles.
Metal packaging is more typically linked with male businesses that have an engineering or athletic heritage, suggesting the early days of flying, space exploration, or car sports. Lacquer finishes, which draw on both Japanese and Russian traditions, are appealing to a refined worldwide clientele.
Color
Packaging colors in the jewelry industry are often selected from the cool spectrum. Aside from deep reds, few premium businesses employ inexpensive, bright colors like yellow or hot pink.
Tiffany’s characteristic blue box is recognizable, while Chopard prefers fascinating black textured boxes. Pomellato distinguishes itself with a range of spherical boxes in reds and blacks. Links of London eliminates the need for fitted boxes with a packaging suite consisting of black-bordered cream cards, black jewelry pockets, ribbon, and complementing bags.
User experience
When designing the packaging for luxury jewelry, always take into account the ease of opening and closing. The box should open effortlessly and gracefully. Nobody will show off their engagement ring after breaking a nail in the process of opening the box.
Older customers may choose easier-to-open boxes, but a more technologically sophisticated clientele may prefer a secret opening, such as a puzzle box, or inside micro-LED lights. Even the quickness with which a box opens or the gratifying click with which it shuts may enhance consumer appeal.
Never before has the function of packaging been more prominent than now, as purchasing behavior and habits become increasingly difficult to read and forecast.
In summary
The packaging of what we buy, from color to shape, from materials to functioning, is an essential component of generating the emotional experience of sending and receiving gifts. This is especially true in the jewelry industry, where classic boxes, such as the beloved Tiffany Blue Box, are maintained as keepsakes of significant occasions.
Explore the newest package design trends and make sure you create the best gifting ambiance by committing to professional custom packaging that fits the product.
