1880 S Dairy Ashford Rd, Suite 650, Houston, TX 77077

InPD’s Digital Marketing and Social Media Course

Want to grow your digital marketing knowledge? In Professional Development has just the course for you. Enrol in their Digital Marketing and Social Media Course today!

This course will help you:

  • improve your company’s online presence,
  • attract more people to your content,
  • keep up with the newest trends in digital media and marketing.

We’ll give you the tools you need to lead your team successfully in the digital world. You’ll also learn how to track and review your digital activities, which is invaluable in today’s fast-changing digital marketing environment.

Digital marketing is becoming more and more important in modern marketing. With overnight developments in the field of AI, there’s much that needs to be included in digital marketing initiatives, or you may risk being left behind.

So this course is perfect for people who work in marketing or want to learn more about digital marketing and how digital advertising works and stay way ahead with growing competition.

What are the benefits?

By enrolling in this course, you’ll:

1. Gain a comprehensive understanding of the digital environment, emerging themes, and current trends.

2. Learn how to plan, implement, and develop a digital marketing strategy.

3. Understand how to effectively measure and evaluate digital marketing efforts.

4. Discover techniques of search engine optimization (SEO), pay-per-click (PPC), and the relevant Google tools.

5. Learn how to utilize social media and content marketing effectively.

6. Develop a working understanding of Google Ads to boost your marketing efforts.

Here’s what we cover:

Session Topic Key Themes
Session 1 Digital Strategy – Building an Online Brand that Stands out from the Crowd Changing dynamics of the digital world, Emerging digital themes and trends, Building brands, personas and brand archetypes, Digital marketing strategies and the marketing mix
Session 2 Campaign Planning – How to Acquire, Convert, and Retain your Ideal Customers through Digital Marketing Customer process in a digital world, Measuring brand awareness, Digital campaigns and planning, Profiling, segmentation and targeting, Customer journey mapping, Content marketing strategy
Session 3 Social Media Marketing: Platform Management, Strategic Planning, and Content Creation The impact and importance of social and digital media, Existing and emerging social media forms, Paid social, Strategies for engagement and thought leadership, Social posting, The power of influencers, Social tools – scheduling/graphics etc
Session 4 Digital Advertising: How to Reach Your Extended Audience Through Digital Advertising and SEO Digital advertising, Websites and landing pages, Google Ads, Google Analytics, SEO, The future of digital marketing/emerging marketing

Do I need prior experience in marketing?

This course welcomes anyone interested in digital marketing, whether you already work in the field and wish to update your knowledge or you’re new to the industry. No previous experience in marketing is required as our tutors tailor the course content to suit all levels of understanding.

Are there discounts available?

Yes, we do have limited funding available throughout the year to help with course costs. Priority for this funding is given to charities, the public sector, and small to medium-sized enterprises (SMEs). However, in some instances, we may offer reduced rates to self-funders and larger organizations.

Can you provide in-house training?

Yes, we do. If you have a group of seven or more, in-house training could be a more cost-effective option. The benefits of in-house delivery are not limited to cost savings; we can tailor the course to your business and industry sector, making the content highly relevant. Plus, we offer flexibility in scheduling the training at a time and date that best suits you.

Don’t wait any longer to upskill in digital marketing. Reach out to one of our consultants today to find out how we can assist you in your professional development journey.

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