New trends reshape marketing, triggering a seismic shift in SEO and video production services – insights by Media Director of Altered State Productions.
Video marketing is a powerful tool, with over 1 billion hours of YouTube content watched every day and 87% of marketers seeing a direct increase in sales from their videos. Businesses are increasingly leveraging video marketing, with over 90% using it as a key tool in 2025.
Those not yet on board plan to start soon. Why?
Because video works. It helps users understand products, boosts brand awareness, drives traffic, generates leads, and increases sales. The return on investment for video marketing remains consistently high. The data is clear: video consumption is skyrocketing, and its impact on marketing and sales is staring right at us.
Video production services are now everywhere, ask any TikTok editor. The explosive growth to the dominance of short-form content on every major social platform has transformed how we search, shop, and learn. But the growth doesn’t end there.
What trends are shaping video marketing in 2025?
From virtual production sets, advanced deepfake technology for corporate training, and adopting a direct-to-consumer approach in video marketing can really leverage a serious ROI boost.
Eddie Castillo, a seasoned video director at one of the top video production companies in Dallas, Altered State Productions, shares top predictions and actionable insights on video marketing, professional seo services , and the future of shopping for creativity.
YouTube Affiliate Marketing
Brand integration in affiliate marketing is naturally embedded in the customer journey, making it the top video marketing prediction for brands in 2025. Today’s consumers often start their buying process with Google reviews, then move on to YouTube where they explore product reviews and comparisons.
YouTube channels play a crucial role here, as their endorsements can sway decisions. For instance, a viewer might watch a video comparing different vacuum models, and the YouTube partner’s recommendation can steer them towards one brand over another. This process, starting with research and ending with watching reviews, can impact the decision to buy a product. It shows how partnerships with YouTube channels can influence consumer choices effectively.
Localized Video Content
There will be a surge in localized content production, with quality videos tailored to specific markets or communities. This marketing strategy helps address local economic conditions and cultural nuances, making content more relatable. Amazon video ads customizes content libraries by region, showing different titles based on local popularity and licensing laws.
An SEO consultant and video production agency would suggest making original explainer videos that are customized for local preferences and cultural differences. This goes beyond basic localization to include authentic regional storytelling.
Advanced Deepfake Technology
Ethical use of deepfake technology for corporate training videos, allowing for realistic scenarios and simulations with high-profile figures without their physical presence. Deepfake technology has gained notoriety primarily through social media, but its potential for ethical use in corporate training is significant.
For example, companies like Synthesia create AI-driven video avatars for use in training videos, enabling realistic simulations without the need for physical presence. Talent agencies will be able to utilize Licensing for companies to use their names in likeness for online presence. This could evolve into having virtual guest speakers like industry leaders or historical figures appear in educational modules.
Predictive Analytics in Video Engagement
Leveraging machine learning to analyze video engagement in real-time, predicting and modifying content delivery to maximize viewer retention. YouTube already utilizes algorithms to suggest videos to users based on their viewing habits.
This technology could advance to modify the video content in real-time based on viewer reactions, adjusting video pacing or switching scenes to maintain engagement based on predictive analytics and hyper targeting for potential customers.
Documentary-Style Exposes
The demand for content that reveals the darker sides of industries continues to grow. Brands have an untapped opportunity to engage audiences by steering the conversation with their own hard-hitting documentaries.
Viewers are drawn to the thrill of uncovering scandals and hidden truths about corporate behaviors. This shift gives brands a platform to reveal the intense, often overlooked realities of the industry they are apart of.
during pre production of longer-format content it can feel like an iceberg and no end. Ultimately, you want it to be shareable and the type of content that’s gripping the audience for hours in anticipation of what’s next.
You don’t have to hire the best seo company to create documentary-style video that expose lesser-known facts or controversial topics related to the industry or consumer interests.
Brands can highlight their commitment to ethical practices by showcasing everything from product development to the end consumer journey. A notable example is Stella McCartney’s participation in “The True Cost,” which spotlights the fashion industry’s impact on workers and the environment. This approach attracts viewers and builds trust, changing consumer behaviors by highlighting ethical practices and the real cost of production.
By adopting this strategy, brands can position themselves at the forefront of consumer consciousness, aligning with a growing demographic that values sensationalism and devoted consumers.
Virtual Production Sets
More film production companies will utilize virtual sets that combine CGI and real-time graphics to create detailed environments without physical travel, reducing production costs and environmental impact. Lucasfilm and ILM production house pioneered the use of virtual production with their StageCraft technology on the set of “The Mandalorian.”
This approach combines real-time CGI and physical performances, allowing directors to capture complex visual effects shots in-camera. This technology is set to become more widespread, offering filmmakers everywhere the ability to create expansive, cinematic environments without leaving their sound stages.
Personalized Video Content
Using data-driven insights to create content that adapts based on the viewer’s preferences, history, and even current mood, ensuring that the type of video is always relevant and engaging.
Netflix is the best known case study that leverages AI in curating and recommending content tailored to user preferences— evident in their dynamic thumbnails and customized promotional materials. This technology could evolve to script personalized narratives for interactive shows like “Black Mirror: Bandersnatch,” where AI would create storylines that adapt in real-time to viewer choices
Video marketing is on the cusp of a major shift. With viewers bombarded by content, only the most tailored, engaging videos will break through. Companies are rapidly adopting technologies that allow for hyper-personalized content, directly responding to individual preferences and behaviors.
“If a video doesn’t feel relevant, it’s just another skipped ad,” notes Castillo. Stop relying on AI as your new content creator and understand that it’s just a tool; only a true creative marketer can create that relatable and niche connection, which could mean the difference between a viewer and a customer.”
Altered State Productions is a Dallas video production company and digital marketing agency with a wealth of experience serving clients in various industries, from startups to Fortune 500 companies. In addition to their a-la-carte service options their most popular service is video editing service for e-commerce brands, which is optimized for seo strategy and paid channels like CTV, OOH, and social media. To learn more visit alteredstateprod.com
