Your audience has a great deal of choice from the outset – choice about which business within a particular industry they opt for, for example. The way this choice works is that it funnels inward – first choosing a brand, then a particular version of that service, and finally, whether or not to commit.
There are multiple smaller choices that can present themselves along the way, however, and while you don’t want to overwhelm your customers, you do want them to feel as though they have real, meaningful options that are theirs alone.
Choice Through Technology
How you structure your digital platforms can provide a great deal of freedom to how customers experience your brand. However, in order to do that, you need to have a good idea of which systems are useful and which are superfluous – simply adding clutter.
This might be something that you go about implementing through APIs – such as if you were to offer your customers the chance to pay for something on your website or app with PayPal. Due to the necessary security involved when it comes to any form of payment, you want to make sure that you’re being thorough to maintain a positive customer experience. Meeting API security standards can ensure your audiences remember the positives and return to visit your website again another day.
Choice of Payment
While it can feel as though payment is becoming more ubiquitously digital in the modern age, that in itself is something that is very multi-faceted, even in physical transactions, you might find that more people are still using cash than you’d expect, meaning that while it might not always be convenient for you, accepting it can provide a positive experience for the customer.
When it does come to more exclusively digital forms of payment, what are your options? Well, there are multiple different types of debit and credit card that people might be looking to use, as well as cryptocurrency. While this might be a contentious topic to some, it’s becoming increasingly legitimized as a form of digital currency and investment, meaning that being open to it can help your business to appear more flexible.
Choice of Feedback
When it comes to feedback, allowing your customers a greater variety of choice is something that can benefit you in a very direct way. As much as it feels like something that you have to ask for, you might be surprised to discover just how enthusiastic many people are to provide feedback to your brand. This might be to air a grievance, but more often, it’s to relay something positive or offer tips for improvement.
So, while it makes sense to have access to some forms available on your website, it might also help to get attention by distributing this link on your social media pages as well – meaning that people don’t have to wait to stumble on it by accident. You might also attach this to emails or other relevant communications that people have signed up for.
