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Custom Logo Design Benefits and Principles

Custom Logo Design

A logo is a visual presentation of a business that helps recognize and differentiate a brand. Custom logo designing is preparing multiple drafts and designs using images and texts. It can help identify, memorize, and market a brand by using colors, texts, and design elements to convey the brand story.

Several brand names and logos appear at Times Square, New York. Through custom logo design Dallas and New York-based businesses effectively convey their brand’s story to consumers. We will discuss the benefits of a logo and the principles of logo designing to develop an understanding.

Benefits of a Logo

Images can attract, divert, and indulge our brains while recalling details from memories. MIT researchers find that the time it takes for our brain to process images is around 13 milliseconds. An image of a lion helps you recall every detail you know about them, like hunting styles, canines, etc. A logo enables us to recall information about a brand. Following are some benefits of a logo.

1.Brand Awareness

Having a logo helps your audience to know and recognize the brand. It includes aspects such as the brand name, which industry you operate in, what products you offer, etc. Logos allow promoting your brand where you cannot provide details like cloth tags, backdrop ads in events, and digital spaces.

2.Brand Image

The logo also serves as a brand image in literal terms and as a professional gesture of commitment to serve its audience. The logo provides a sense of expertise and experience to your brand. Years of operations without a logo may not be able to outweigh a logo-holding company starting a business.

3.Brand Persona

A business is a legal entity that can own, buy, and sell assets. Businesses have their own personalities, and highlighting the key traits of a brand enables personifying the brand. It helps relate with the audience personally by appealing to customers’ interests for interactions and sales.

4.Unique Identity

The uniqueness of a brand is the key to outperforming the competition. A brand’s unique identity helps differentiate and prioritize a product over other substitutes. A logo offers represents that identity when customers are making buying decisions. It signifies a brand over other brands in any industry.

5.Product Promotions

A logo enhances the promotion campaigns using colors, designs, and hidden messages. It claims a part in consumer memory and helps them choose products that relate to their personality. Marketing campaigns and advertisements use the logo to reinforce branding and persuade clients to buy specific products.

6.Customer Loyalty

In the long run, nothing matters more than customer loyalty. The preference of a brand over others becomes integral to the customers, and logos get shares, discussions, and even held by the fans, like getting tattoos and haircuts using logos. Businesses generously reward this behavior for loyalty.

The Principles of Custom Logo Designing

Availing these benefits and many others through custom logo design Dallas and New York operating businesses enjoy higher revenues and profits than their counterparts. It is essential to hire professional logo design services to maximize returns. We will mention certain principles for designing a custom logo.


Logos need to be simple and catchy. Complex shapes and designs will lose attraction, and customers may find it difficult to remember. Shapes of objects to use in the logo must be generic and widely understood. Using text is optional, but again avoid difficult fonts that are hard to understand.

Nike uses a simple check mark that is easy to remember and appeals to customers regardless of their differences. It helps recall the brand name and punchline even when they aren’t present.


Considering customer interests and priorities in logo designs help you relate with them. Fun and joy elements may attract youth, while a formal style may attract professionals. Apart from demographics, the user-centric approach aligns your logo with the audience’s personalities.

The four overlapping circles in the logo for Audi stimulate a sense of luxury and comfort without using too many shapes and objects. Car owners can easily relate to the smooth drive and safety features by looking at the logo.

3.Memorable and Timeless

The ease of memorizing a logo increases its chances of remembrance. It helps customers recall all the information they have about the brand. Keeping the logo timeless is also vital to use regardless of time restraints preventing it from changing when the trends change.

Fans can easily relate to the custom logo design Dallas Cowboys team chose, a star shape that is easy to memorize. It also is timeless as youth and elders (who remember Troy Aikman playing) love the logo alike.

4.Versatile and Acceptable

A logo calls for flexibility on different mediums ranging from billboards to pens. The adaptability of a logo allows its use in wider or longer spaces. Avoid using shapes and objects that may offend or repel any groups and cultures to reap benefits from worldwide promotions.

5.Text and Color Format

The hue and sharpness of the text and color in a logo need optimization. Using colors too sharp or text with a poor format can lead your brand to losses. Use single or a maximum of two colors, as most brands you see avoid using more than three colors in the logo. The text must also have adequate fonts, color, and shadows to appear attractive and pleasing.


Many studies are available highlighting the importance of aesthetics. Using balance and an adequate ratio for custom logo design is essential. The symmetry of the objects and shapes in a logo makes it comforting and attractive to the audience visuals. While working on a custom logo design Dallas and New York professionals keep the shapes and objects proportionate.


A logo offers many benefits for branding and promoting products, but availing those benefits requires a checklist while designing logos. The main things to consider are:

  • Simplicity in Design
  • User-Centric Approach
  • Ease of Memorizing Regardless of Time
  • Versatility and Acceptability
  • The Text and Color Format Selection
  • Aesthetic Visuals