As Charles III’s coronation nears, how could UK businesses catch the eye of tourists?

The historic coronation of King Charles III will take place on Saturday 6th May 2023 at the iconic Westminster Abbey in the heart of the capital.

This event will certainly be one for the history books, with the Palace having previously announced various events to take place over the weekend, including a concert and laser light show at Windsor Castle on Sunday 7th May. 

Similarly, pubs and clubs have been permitted to open for an extra two hours on the Friday and Saturday of the coronation weekend, allowing people to make the most of this once in a lifetime occasion.

The celebrations are bound to draw in an unprecedented number of tourists, as royalists from all across the world flock to London to witness the crowning of the King. It’s a well-known fact that the monarchy contributes massively to tourism, and more tourists means more potential customers for your business. 

The Monarchy and tourism

According to studies, 60% of tourists visiting the United Kingdom are most likely going to visit places associated with the Royal Family, with one third of those visiting London noting Buckingham Palace as a ‘must see’  location.

It therefore goes without saying that the Royal family and tourism go hand-in-hand, and with thousands more expected to visit over the coronation weekend, you can use this to your business advantage so that your enterprise reaches as many people as possible.

Make yourself visible

An increase in tourists means more potential customers, but it is still important that you have an effective marketing campaign in place so that they flock to your enterprise. A coronation is a once in a lifetime event with the potential to attract more consumers than ever before, so making your product or service highly visible is key if you want to be the go-to business. Finding an effective way to do this, however, may seem difficult.

Stand out from the crowd

Your marketing strategy will truly stand out from the crowd if you use digital roadside screens in your campaign. Cheaper than traditional print advertising, this modern method of digital marketing is advantageous due to being highly visible – in other words, it is difficult to ignore.

This is exactly what you want when marketing to vast swathes of tourists in a busy city. Bright, vibrant, and dynamic, digital roadside screens have the further advantage of movement, allowing you to easily catch the eyes of any potential customer to ensure that your advertisement stands out from all the rest.

The importance of digital roadside marketing

Put simply, a traditional, static billboard or print advertisement is not going to be an effective way of promoting your enterprise during the coronation weekend. The country, especially the capital, is going to be extremely busy, with tourists focusing almost solely on the new King. 

Therefore, businesses should ask themselves how they can effectively deliver their marketing campaign so that they can capitalise on the increase in tourists during such a unique time. An opportunity like this is unlikely to present itself again, so businesses should consider implementing new, dynamic modes of marketing so that they can promote their products effectively and are highly visible, ensuring that they are truly distinct from the crowd.