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8 Promotional Merchandise Items That Will Grow Your Small Business

Are you looking to grow your business but aren’t sure where to start? Promotional merchandise items are one of the most cost-effective ways to market your business to new customers and boost revenue from current ones. From keychains to umbrellas and everything in between, here are eight promotional merchandise items that will help you grow your small business and make an impact in the lives of your customers!

1) Stress Balls

It might seem like a stretch to consider promotional stress balls as an item that will grow your small business, but it is actually a very good idea. Stress balls are inexpensive and inexpensive items can be given away in bulk without costing too much. This makes them perfect for businesses just starting out. Plus, stress balls are useful for relieving tension and anxiety which is something many people have on a daily basis in this day and age.

2) Tote Bags

Tote bags are one of the most popular promotional merchandise items for a small business. They’re inexpensive and easy to customize, which is why they’re such a great option. You can use your company logo or slogan on a tote bag as well as add in other features like custom colors, embroidery, or screen printing. The possibilities are endless when it comes to promoting your small business with totes!

3) Keychains

Keychains are one of the most popular promotional merchandise items for small business owners. They are affordable and have a long shelf life, which makes them easy to advertise with. Plus, keychains can be customized with your logo on them for an additional fee. Another reason why they’re so successful is that people like carrying around their keys with them at all times, making it the perfect item to promote your brand.

4) Bottle Openers

Bottle openers are a great promotional product for businesses that offer alcoholic beverages. They’re also a good choice for restaurants and bars to give away as an after-dinner treat. In addition, they can be used to promote any company that sells bottled drinks, such as sodas or juices. For the best effect, consider having your company’s name and logo printed on the opener.

5) Hats

If your business is heavily crowded with competitors, hats are a good way to make your business stand out. The added benefit of hats is that they can be designed with your company’s logo or message. For example, many people wear baseball caps every day and this makes it easy for them to become walking billboards for their favorite teams or businesses. You could also design a hat using your company’s logo and give them away as gifts during the holidays or send them out with invoices to prospective customers as promotional items. Hats are an excellent way to promote your brand on the go without being too overbearing.

6) Coffee Mugs

Give away coffee mugs to your customers. They’ll love them and they will remind them of you every time they use it. An added bonus is that it has a dual purpose: people will be able to drink their morning coffee out of it and see your logo at the same time! Just make sure you get the right size for your logo so that it doesn’t look distorted or stretched. You can also give them in bulk as part of a package deal with other items if you want to add value to what you’re giving away.

7) Pens and Pencils

Pens and pencils are a great promotional merchandise idea because they’re inexpensive and easy to customize. Pens can be customized with your logo on the barrel, while pencils come in all shapes, sizes, and colors and can be printed with your logo on the side or top of the pencil. Pens are also a great gift for new hires to keep at their desk when they start their new job. Plus pens are always in demand, so you can’t go wrong with this promo item!

8) Magnets

The most popular promotional merchandise items for small businesses are magnets. Magnets are very versatile and come in many shapes, sizes, colors and materials. They can be used to market your business on a variety of surfaces including: refrigerators, cars, filing cabinets or even a person’s whiteboard. You can also customize your magnets with your company logo and contact information as an added branding effect. For example, you could have the text “Thank You” written on one side and “We’re Here To Help” written on the other.


Providing promotional items with your company logo is a great way to get your brand out there and make people remember you. As a small business owner, you have a lot of options for promotional merchandise. The best way to decide what will work best for your company is to think about the type of person you want to reach out to and what kind of message you want them to get.