Today, 60% of the world’s population uses social media, meaning it’s easier than ever to speak to a global audience. The issue is, you need to be on the right ones to be fully effective.
Of course, you can always get and keep up with multiple accounts. However, that’d be spreading yourself thin, and you won’t be as effective.
If you’re looking for the optimal platform to advertise your brand, then it’s got to be TikTok. Here are four reasons why you should become a TikTok advertiser.
1. There’s Advanced Targeting
To get the best brand exposure possible, you need to have a targeted focus on your advertising efforts. And TikTok allows exactly that.
TikTok allows its advertisers to target users based on not only their age and gender, but also their job title, education level, and income. You can target them based on their interests and behaviors too. Plus, you can choose to display ads to only people who have already interacted with your brand.
In the future, they’ll also bring out household income targeting.
2. There Are Advanced Creation Tools
With so many ads out there, it’s hard to cut through the noise. Users learn to tune out the ads served to them, so you need to be innovative to stay ahead of the curve.
TikTok has advanced creation tools that let you take advantage of augmented reality (AR). And if you post videos, you can edit and trim them directly within TikTok. Then, you can add filters and other effects too!
3. It’s Cost-Effective
One of the biggest worries about using a digital marketing platform is the cost. However, advertising on TikTok won’t cost an arm and a leg.
For one, the platform emphasizes authentic and unpolished videos, so you won’t have to spend a fortune on video equipment. In addition, you can choose exactly how much you want to spend on ads, starting at a minimum of $500.
So if you’ve been debating about YouTube vs TikTok ads, you can have the best of both worlds!
4. It’s Not Hard to Do
Using a new digital advertising platform is always daunting, especially if you’re not tech-savvy. But you won’t have to worry about this with TikTok.
The platform is user-friendly, and there’s a large database of effects and sounds. You can quickly find the perfect ones by filtering and even saving them for later. Plus, it’ll suggest optimal audio clips.
There’s no complicated sign-up process either. Simply enter your phone number, and you’re in!
Become a TikTok Advertiser
If you want to grow your brand, then you need to become a TikTok advertiser. This is one of the largest social media platforms around, so if you have a decent TikTok following, you’ll become a well-known company in no time.
And the beauty is, because it’s so cost-effective to advertise on TikTok, you can add this to your marketing mix and take advantage of other platforms still.
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