In 2023, global ecommerce sales are forecast to grow over 10 percent, reaching $6.51 trillion. Still, this is just a small share of global retail shares, meaning there’s massive room for growth.
As an ecommerce store owner, there couldn’t be a better time to break into the online market and grab a share of the sales. However, just like any marketplace, finding success online isn’t a walk in the park.
Competition is fierce, so store owners must know how to stand out from the crowd. Implementing effective lead generation techniques is one of those measures you should take.
In this article, we’re describing 3 powerful strategies that will bring you a ton of leads.
1. Optimize Your Ecommerce Website for Search Engines
46 percent of all product searches start on Google. Add in other search engines like Bing and Yahoo, and you will quickly see where more than half of your leads are going to come from. This is why optimizing your ecommerce website for search engines is one of the most powerful lead generation methods.
A highly search-optimized site has a greater chance of showing up top on search engine results pages. This increases the amount of organic traffic that lands on your site. Most of these visitors will be looking to buy your products, so they’re good leads.
Now, there’s a lot that constitutes SEO. There’s on-page optimization, which focuses on site speed, design, keywords, and content. There’s also off-page optimization, focusing on backlinks, reviews, and citations.
The good news is you don’t have to deal with all that. You can hire an SEO expert to do the job. Find more information here.
2. Pay-Per-Click Advertising
In theory, SEO seems a simple strategy to implement. In practice, though, it’s a hard nut to crack for most ecommerce stores. There are millions of ecommerce stores gunning for the handful of slots on Google’s first page.
While SEO should be your #1 long-term method for generating ecommerce leads, you need other methods that deliver more immediate results. This is where pay-per-click advertising comes in handy.
This technique involved purchasing ads on search engines. If your site is struggling to rise to the top of Google, PPC advertising gives you the shortcut – only that you have to pay for it. Every time a user clicks on your PPC ad, money is deducted from your account.
When properly optimized and targeted, PPC ads can generate leads beyond your wildest imaginations. For the best results, it’s advisable to hire a PPC expert.
3. Sell on Amazon
A whopping 63 percent of product searches start directly on Amazon.
If you’re not selling on Amazon, you’re leaving a lot of money on the table. Amazon provides tools for stores like yours to create a seller’s page on its site and gain access to a whole new market of consumers.
In that context, you can think of setting up an Amazon shop as lead generation technique. Although, you’ll still need to optimize your shop’s page so that Amazon users who’re looking for products like yours can easily find it.
Implement These Lead Generation Techniques
Your online business faces strong competition for customers. To make more sales, you must deploy powerful lead generation techniques like the ones described above. From there, you can convert those leads into loyal customers.
Keep reading our blog for more marketing tips and advice.
