Geneva — Wecheer, a leader in end-to-end trade management solutions for the consumer packaged goods (CPG) industry, is pleased to announce the successful completion of its Pre-Series A funding round, securing USD 1.7 million from IM Ventures.
This significant investment will fuel the company’s growth strategy, enabling it to expand global reach, advance its proprietary on image recognition and AI technology to further empower CPG brands in an increasingly volatile market.
The new funding will allow Wecheer to accelerate its development in real-time sales digitization, helping global CPG brands that don´t control their POS to gain complete visibility into their sales cycle and optimize trade incentives. This round was led by IM Ventures, signaling strong confidence in WeCheer’s long-term potential and its innovative approach to solving the crisis facing major consumer goods brands.
“We are excited about the opportunities this investment presents,” said Karim Choueiri, CEO. “It will enable us to execute our growth plans and continue delivering cutting-edge solutions that give CPG companies the control and insights they need to succeed.”
The Founders, Karim Choueiri and Aurele De Bosset
This investment marks a major milestone for Wecheer as it continues to expand globally, attract top talent, and pioneer new technological innovations. The company remains dedicated to people-powered innovation, empowering brands to “Control every purchase moment” while leveraging real-time data for smarter decision-making.
For more information about Wecheer and its investment strategy, visit www.wecheer.io.
About Wecheer
Wecheer is a Swiss-based startup revolutionizing the CPG sector with its end-to-end trade management platform, backed by strong investor confidence and 40%+ year-on-year growth. The company’s mission is to help CPG brands adapt, optimize, and thrive through real-time sales tracking, data-driven insights, and AI-driven solutions.
Contact Information:
Business: Wecheer
Contact Name: Ross Bey
Email: ross@wecheer.io
Website: www.wecheer.io
Country: Switzerland
