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Vitamin D Testing Market Projected to Reach USD 9.98 billion by 2030 Driven by Rising Health Awareness and Technological Advancements


The global vitamin D testing market size is forecasted to reach USD 9.98 billion by 2030, expanding at an impressive compound annual growth rate (CAGR) of 5.1% from 2023 to 2030, according to a new report by SNS Insider

The rapidly growing market is being fueled by increasing health awareness among consumers regarding the adverse effects of vitamin D deficiency. Conditions such as osteoporosis, rickets, diabetes mellitus, depression, autoimmunity, cardiovascular disease, and pregnancy complications have all been linked to lack of vitamin D. “With over 1 billion people globally affected by vitamin D deficiency, there is a tremendous demand for accessible testing solutions,” as per BMC Public Health Journal in 2021. “Areas like the U.S., Europe, and Middle East report deficiency rates between 20-90% due to limited sun exposure at higher latitudes.”

Technological innovations are expected to be a key growth driver over the forecast period. Companies have recently launched convenient at-home vitamin D test kits, enhancing access for consumers. In April 2022, Medisure and Empower Clinics Inc. introduced Health Canada-approved home tests amid high pre-launch demand.

The market intelligence firm notes that vitamin D deficiency is prevalent in patients with diabetes, obesity, and respiratory infections like COVID-19 pneumonia, underscoring the importance of widespread testing. However, high testing costs remain a restraint on faster market expansion.

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Regional Analysis:

  • North America (38.4% market share in 2022): Largest market driven by high healthcare spending and awareness initiatives
  • Europe (29.7%): Increasing deficiency screening and robust reimbursement coverage driving growth
  • Asia Pacific (21.5%): Rapidly expanding market due to rising prevalence of chronic diseases and improving healthcare access

List of Vitamin D Testing Companies Profiled in Report:

  • DiaSys Diagnostic Systems GmbH
  • Siemens Healthineers
  • Abbott Laboratories
  • Thermo Fisher Scientific Inc.
  • BioMerieux SA
  • Danaher Corporation
  • Hoffmann-La Roche Ltd
  • Bio-Rad Laboratories
  • DiaSorin S.p.A.
  • Quest Diagnostics Incorporated

Vitamin D Testing Industry Segmentation as Follows:

by Vitamin Type

  • Vitamin D2
  • Vitamin D3
  • Others

by Application

  • Pharmaceuticals
  • Personal Care
  • Animal Feed and Pet Food
  • Functional Food & Beverages

by End-User

  • Adults
  • Pregnant Women
  • Pediatrics
  • Geriatrics
  • Others

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Vitamin D Testing Market
Vitamin D Testing Market

Key Developments in the Vitamin D Testing Market:

  • In 2022, Abbott launched a new high-throughput vitamin D testing platform, enhancing laboratory efficiency
  • DiaSorin and BÜHLMANN partnered in 2021 to develop innovative vitamin D testing solutions
  • Increasing availability of Point-of-Care vitamin D testing devices from major players

Key Takeaways from the Vitamin D Testing Market Study:

  • Growing prevalence of conditions linked to vitamin D deficiency, such as osteoporosis and immune disorders, boosting testing demand
  • Immunoassays accounted for the largest share due to their high accuracy and widespread adoption
  • Hospitals and clinical laboratories are the major end-users of vitamin D testing products

Reasons to Buy This Report:

  • Comprehensive analysis of the global vitamin D testing market trends and forecasts until 2030
  • Regional assessment identifying key growth opportunities across major markets
  • Detailed insights into market drivers, restraints, challenges, and investment prospects
  • Competitive landscape overview highlighting strategies of leading industry players
  • Data-driven recommendations to support market entry, expansion, and growth initiatives

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Table of Content

Chapter 1 Introduction

Chapter 2 Research Methodology

Chapter 3 Vitamin D Testing Market Dynamics

Chapter 4 Impact Analysis (COVID-19, Ukraine- Russia war, Ongoing Recession on Major Economies)

Chapter 5 Value Chain Analysis

Chapter 6 Porter’s 5 forces model

Chapter 7 PEST Analysis

Chapter 8 Vitamin D Testing Market Segmentation, By Vitamin Type

Chapter 9 Vitamin D Testing Market Segmentation, By Application

Chapter 10 Vitamin D Testing Market Segmentation, By End-User

Chapter 11 Regional Analysis

Chapter 12 Company profile

Chapter 13 Competitive Landscape

Chapter 14 Use Case and Best Practices

Chapter 15 Conclusion

Continued…

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