As a new or upcoming pop-up shop business owner, you already know that pop-ups generally bring in about 20-30% more revenue than the conventional brick-and-mortar retail store and there are significantly lower start-up costs involved. Whether you’re serving fresh vintage looks or locally sourced skincare products from Toronto this summer, you’ve tapped into an exciting marketing opportunity for your community.
But now that you’ve successfully launched your business idea, how can you make it sustainable? Read on to discover two essential pop-up shop business owning tips.
Long-lasting Storage and Shipping Solutions
As a pop-up shop business owner, it’s important to reimagine how to ship and store your belongings and shop inventory. Whether your retail store is permanently located in one spot and opens seasonally or travels with larger groups such as expos, art fairs, or conferences, having premium storage and shipping options is crucial for the success of your business. Consider the benefits of utilizing shipping containers for both your storage and shipment needs.
Shipping containers are perfect for business owners because not only are they cost-effective, but they are also versatile in terms of size and what you can put in them. Depending on the size, material, and weight of your product, you could select a container from roughly 10-40 feet in height that offer opportunities to hold weight up to four compact cars.
The right shipping containers last for up to 30 years, so you won’t have to worry about damage to your belongings—they’re water resistant and are made of durable steel. The other useful thing about shipping containers is that you can easily source them online. Find a company that offers online delivery to start storing your stuff.
Work with Influencers
If you are on any social media channels, such as Instagram or Tik Tok, you’re probably already familiar with some of the benefits of working with influencers. Social media influencers are people with large followings who promote products and businesses. These people have built online reputations for being trustworthy due to their unique content and branding. Working with influencers is helpful for businesses because they’ll promote your product to thousands (sometimes millions) of people.
The first step is to work out your budget. These transactions are rarely free, so you’ll have to assess how much you’ll be willing to spend before reaching out to the person of your choosing. Then, you can start researching influencers in your area that fit within your budget and building a plan of action of how to approach them.
Find someone who you think might want to use your product. For example, if you’re a pop-up furniture store, consider reaching out to a design or architecture influencer. Once you light that initial spark, you’ll develop a business relationship that will be lucrative for both of you.
Logistics and marketing are two crucial components of any business, and staying on top of them is crucial to your success. By following these two pop-up business tips, the rest of your business will fall smoothly into place.
