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The Anti-Cruelty Society Partners with PRConnect to Bring Adorable Puppies to LMA Fest 2023

CHICAGO, Illinois — July 31, 2023  — The Anti-Cruelty Society, Chicago’s oldest and most comprehensive animal welfare organization, in partnership with PRConnect, will promote animal welfare and pet ownership at LMA Fest 2023, the Local Media Association’s annual event.

Recognizing the impact that animals can have on human well-being and the power of their presence in captivating audiences, PRConnect has invited The Anti-Cruelty Society to bring a litter of puppies to LMA Fest 2023 at the University of Chicago Booth School of Business, Gleacher Center Conference Center on Wednesday, August 2nd, 2023 at 12 noon. 

Attendees visiting the convention will have the unique opportunity to play with these adorable puppies at PRConnect’s booth, fostering an environment of joy and relaxation amid the bustling trade-show atmosphere. In addition to promoting animal welfare, this collaboration aims to highlight the positive effects of incorporating pets into our lives, emphasizing their ability to reduce stress, improve mental health, and enhance overall well-being.

“Amid all the important issues being discussed at LMA Fest, we’re hoping to underscore the importance of supporting animal welfare by sharing the joys of pet companionship with the attendees,” said Wing Yu, CEO of PRConnect.  

Erin Daly, Manager of Special Events and Memorable Experiences for The Anti-Cruelty Society, expressed her enthusiasm for the collaboration, saying, “We are excited about this opportunity to partner with PRConnect and to bring some of our playful companions to LMA Fest.  In our quest to find loving homes for the puppies, we’ve come across many journalists and appreciate the work that they do in telling our stories to their readers.”

The Anti-Cruelty Society and PRConnect invite all attendees to cuddle with the puppies on Wednesday from 12 noon to 2 p.m. and to follow the organization on social media by using the hashtag #AntiCrueltySociety. 

“We’re delighted with this opportunity to create and promote open conversations about animal welfare while providing a fun, interactive activity for our attendees,” said Lindsey Leisher Estes, Chief of Staff for the Local Media Association. “We welcome The Anti-Cruelty Society to LMA Fest and look forward to meeting their team and the puppies.”

About The Anti-Cruelty Society

Founded in 1899, The Anti-Cruelty Society is Chicago’s oldest and largest, private, open-admission, unlimited stay animal welfare organization. With a mission of building a community of caring by helping pets and educating people, its comprehensive programs and services help over 20,000 animals and humans every year through adoption, charity veterinary clinic, low or no-cost spay/neuter clinic, cruelty investigations and rescue, humane education & community outreach, a free behavior helpline, dog training classes, Pop-up Pet Food Pantry program, S.A.F.E. program (short-term accommodations for emergencies), the Bruckner Rehabilitation & Treatment Center, the Virginia Butts Berger Cat Clinic and the Dog Rehabilitation Center. For more information, visit anticruelty.org.

Erin Daly

Manager of Special Events and Memorable Experiences

The Anti-Cruelty Society


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About PRConnect

PRConnect is a leading content syndication and amplification firm that provides reliable service, innovative technology and custom solutions to help wire services and content marketers reach and engage audiences. For more information, please visit www.prconnect.com.


(650) 636-5006

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About the Local Media Association (LMA)

Local Media Association brings all media together to share, network, collaborate and more. More than 3,000 newspapers, TV stations, radio stations, digital pure-plays, and research and development partners engage with LMA as members or constituents of our programs. As a 501(c)(6) trade association, LMA is focused on the business side of local media. Its programs and labs focus on revenue growth and new business models. LMA helps local media companies develop their strategies via cutting-edge programs, conferences, webinars, research and training.

Local Media Foundation, a 501(c)(3) charitable trust, serves as the innovation and transformation affiliate of LMA. Incorporating our four strategic pillarsbusiness transformation, journalism funded by philanthropy, industry collaboration, and sustainability for publishers of color — LMF helps provide local media companies the strategies and resources for meaningful innovation and impactful journalism projects.

Lindsey Estes

Local Media Association

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