i2o Retail has expanded its services of innovation for its eCommerce intelligence platform using artificial intelligence to help businesses and brands boost their growth and maximize revenue on eCommerce platforms like Amazon. They have introduced a brand protection service to boost their business sales by eliminating unauthorized sellers and protecting revenues on leading marketplaces.
The company was established in 2018 and is headquartered in Seattle, and became a trusted name in the market for brands that need better and deeper insights, better performances, and stronger control on their sales on eCommerce platforms, including Amazon, Walmart, Target, and Google. By understanding the constant struggle of the brands on the e-commerce marketplaces, they have come up with this eCommerce brand protection service to address and offer challenges involving automation and precision.
This particular service offers a lot of features that help brands lead their way to success and focus on more important aspects of the business. This brand protection offers to identify, monitor, and remove unauthorized resellers on Amazon who could be selling inferior or knockoff products in the name of the established brands, as a third party, and eating away the profits by compromising the brand’s name. With unpleasant experiences and inferior products, the brand gets negative customer reviews.
This has become a common practice, but not every brand has to suffer the same fate, and with this brand protection service by i2o, unauthorized sellers can easily be cut off. By offering to track every reseller and their activity on different marketplaces, this service offers brands full visibility about the sellers selling products and insight into the listing and the performance. This alone helps identify sellers who are non-compliant and promotes the enforcement of the reseller policies.
This brand protection service also helps with monitoring and maintaining price integrity, and it is achieved by preventing the undercutting of the profit by unauthorized sellers. It helps put in place the MAP (Minimum Advertised Price) pricing policies and maintain consistent profit margins. This policy ensures and promotes more stability and trustworthiness amongst buyers. This is also helpful for brands to know about the counterfeit products being sold in the market using their brand name.
A spokesperson from the company said, “With the launch of brand protection service, we have given the brands who are focused on their products’ quality the freedom to eliminate the unauthorized sellers. Through this service, brands can monitor and track the activities of the sellers and lessen the chances of selling of counterfeiting products bringing negative impact on the brand’s name.”
i2o’s newest addition of brand protection to their list of services has already brought impactful results, and many brands have been able to eliminate the majority of unauthorized sellers from their database. It has already become an important tool for every business and brand selling their products on major marketplaces.
Company Name: i2o Retail Inc.
Email: [email protected]
Website: https://i2oretail.com/
Country: United States
