Evertise Logo
Dec 29, 2025

How to Write Better Press Releases With ChatGPT: Context, Prompts & 20 Proven Examples

AI Press Release Writing: The Complete Guide to Context, Prompts, Optimization & Scalable PR with Evertise AI PR

Press releases remain one of the most powerful tools in public relations. But how they are written, optimized, and distributed has fundamentally changed with the rise of artificial intelligence.

AI tools like ChatGPT can now draft press releases in minutes. However, many businesses struggle to get accurate, media-ready results. The reason is simple:

AI does not replace PR expertise — it amplifies it only when guided correctly.

  • Why context is critical for AI-generated press releases

  • How to brief AI tools like ChatGPT properly

  • How to structure and optimize press releases for journalists and generative search engines

  • 20 proven ChatGPT prompts for different PR use cases

  • How Evertise AI PR simplifies the entire process end-to-end

The Evolution of Press Release Writing in the Age of AI

Traditionally, press releases required:

  • Skilled writers

  • Editorial review

  • Manual formatting

  • Multiple revisions

AI has dramatically reduced the time required to produce content. But speed alone does not equal quality.

Without proper guidance, AI-generated press releases often:

  • Lack factual depth

  • Sound promotional rather than newsworthy

  • Miss correct PR structure

  • Fail editorial and distribution standards

This is where understanding context-driven AI writing becomes essential.

Why Context Is Everything for AI Press Release Writing

Large Language Models (LLMs) like ChatGPT generate text based on probability, not understanding. They rely entirely on the information provided during the conversation.

If context is missing, AI will:

  • Assume industry norms

  • Invent generic details

  • Use vague or inflated language

  • Produce content that “sounds right” but lacks authority

For press releases — where accuracy, clarity, and credibility matter — this is a major risk.

How Context Improves Accuracy, Consistency & Credibility

When properly briefed, AI can:

  • Maintain factual consistency across sections

  • Follow journalistic tone and structure

  • Reduce hallucinations and assumptions

  • Produce distribution-ready press releases

Think of ChatGPT as a junior PR executive.
The quality of the output depends on the quality of the briefing.

How to Build Proper Context Before Writing a Press Release

Before generating a press release, always provide structured background information.

Core Context Elements

  • Company name and description

  • Industry and market positioning

  • Target audience

  • Type of announcement

  • Key facts (dates, locations, figures)

  • Tone (formal, neutral, corporate)

  • Distribution goal (media coverage, SEO, GEO)

Example Context Brief

“Act as a senior PR professional. Write a third-person, factual press release for a B2B AI-powered PR platform. The release should follow standard newswire format and be suitable for online distribution.”

Defining the Type of Press Release (Critical Step)

Different announcements follow different editorial structures. Always specify the category.

Common press release types:

  • Product launches

  • New office openings

  • Leadership appointments

  • Strategic partnerships

  • Funding announcements

  • Earnings & performance updates

  • Research & reports

  • Events & conferences

Failing to define the type results in generic, low-impact output.

Press Release Formatting Best Practices

To meet professional PR standards, AI-generated press releases must include:

  • Third-person narrative

  • Dateline (City, State – Date)

  • Clear headline and subheadline

  • At least one authoritative quote

  • Neutral, factual language

  • Boilerplate section

Explicitly instructing AI to follow these conventions is essential.

Generative Engine Optimization (GEO) for Press Releases

Press releases today are read not only by journalists but also by:

  • Google SGE

  • Bing Copilot

  • AI-powered news aggregators

  • Large Language Models

To optimize for generative engines:

  • Use clear entity references (company, product, executives)

  • Answer “who, what, why it matters” directly

  • Avoid keyword stuffing

  • Write with factual clarity and authority

GEO is quickly becoming a core pillar of modern PR strategy.

20 Proven ChatGPT Prompts for Press Release Writing

Foundation & Quality Control

  1. Act as a senior PR professional and write a factual, third-person press release using the following context

  2. Write a press release following AP-style formatting for newswire distribution

  3. Review and improve this press release for clarity, accuracy, and media readiness

Product & Service Announcements

  1. Announce the launch of a new product or service

  2. Write a press release for an AI-powered platform focusing on use cases

  3. Create a product update announcement highlighting new features

Company Growth & Expansion

  1. Announce the opening of a new office

  2. Write a press release about geographic or market expansion

Leadership & Hiring

  1. Announce the appointment of a new executive

  2. Write a press release about leadership team expansion

Partnerships & Alliances

  1. Announce a strategic partnership

  2. Explain how a collaboration benefits customers and the industry

Funding & Performance

  1. Announce a funding round

  2. Write a quarterly earnings press release

  3. Draft an annual performance summary

Events & Thought Leadership

  1. Announce an upcoming event or conference

  2. Summarize key findings from a research report

  3. Announce a whitepaper or industry study

Optimization & Distribution

  1. Optimize this press release for generative search engines

  2. Rewrite this press release to improve newsworthiness

Why Prompt Engineering Isn’t Scalable for Most Businesses

While prompts work, they:

  • Require experimentation

  • Demand PR knowledge

  • Are inconsistent across teams

For growing businesses, agencies, and enterprises, manual prompt engineering is inefficient.

Evertise AI PR: Purpose-Built AI for Press Release Writing & Distribution

Evertise AI Press Release Writer was built to remove complexity from AI-powered PR.

It is:

  • Powered by ChatGPT

  • Enhanced with a reinforced learning model

  • Trained on real press release structures, editorial standards, and distribution requirements

Instead of writing prompts, users simply select:

  • Announcement type

  • Industry

  • Target audience

  • Tone

  • Distribution preferences

With just a few clicks, the platform generates:

  • Accurate, third-person press releases

  • Properly formatted content

  • Messaging aligned with audience and media expectations

No guesswork.
No prompt engineering.
Built for scale.

Evertise AI PR as a PR Technology Platform

Evertise AI PR is not just an AI writer — it’s a complete AI-powered PR platform.

AI is transforming public relations, but success depends on how intelligently it’s applied.

Context-driven AI, structured prompts, and PR-specific training models are the difference between:

  • Generic content

  • And media-ready, discoverable press releases

For organizations serious about modern PR, Evertise AI PR provides the foundation to write, optimize, and scale press releases with confidence.

Share this article

Facebook Twitter LinkedIn