Did you know that an average person sees 4,000 ads in a day?
Outdoor advertising permeates the consumer world. It is even an excellent way to promote a business in its community. But, there are certain types of outdoor advertising that you need to highlight your business.
Read on to learn more about the types of outdoor ads that you should employ. Then go out and use them to increase your brand’s exposure in the community.
Billboards
Regarding outdoor advertising, billboards are one of the most common sights. Billboards are static ads on highways and busy streets, typically ranging from 10’x30′ to 24’x60′.
These large, often colorful advertisements can be typically found alongside roadsides. It can also be seen in other vital areas offering much visibility. Billboards are the most traditional form of outdoor advertising.
Vehicle Ads
There are many different types of outdoor ads, including vehicle ads. Vehicle ads can range from full-body wraps to magnetic signs attached to cars and delivery trucks.
Vehicle advertising can be done on any legal road-worthy vehicle that fits in with brand standards. It can be highly effective when done right. Each type of outdoor ad is unique and requires craftsmanship and creative execution to ensure success.
Yard Ads
Yard ads are a type of outdoor ad, which are large banners used for outdoor signage. They are placed at strategic locations around the town. It can be used to display various information, including promotional marketing materials.
Typically, yard ads have special plastic or sturdy vinyl frames that protect the outdoor signage from weather and vandalism. Affordable yard signs can be customized to different sizes, colors, and shapes. This allows for unique branding and messaging purposes.
Different types of outdoor advertising are often combined to create a comprehensive advertising campaign that reaches a broader audience. Yard ads offer the potential for significant-scale exposure and can be tailored to fit any budget.
Digital Screens
One type of outdoor ad that utilizes digital screens is digital billboards. These large displays are often used in busy areas. This includes city centers, targeting people on foot, in cars, or both.
A simple digital billboard can display one sizeable rotating image or multiple images that change at predetermined intervals. Digital billboards allow businesses to update their information in minutes or even instantaneously. This makes them an extremely versatile and powerful tool for advertisements.
Additionally, digital billboards can show video clips or animations, which may be more captivating for potential customers. Digital screens are an excellent source of outdoor advertising. They enable businesses to have more control over their message.
Classifying Different Outdoor Ads
Outdoor ads can be very effective when used correctly. It is essential to select the right type for your needs and objectives. Consider location, cost, and expected return when choosing the outdoor advertising most suited to your business.
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