In October, as Chinese President Xi Jinping attended the 32nd APEC Economic Leaders’ Meeting in Gyeongju, South Korea, the China Media Group’s showcase of high-quality film and television programs from APEC member economies was officially launched. More than ten outstanding films and television programs, encompassing various genres such as documentaries, feature films, and feature films, have been broadcast on 22 mainstream media outlets in 14 Asia-Pacific countries, including Australia, Canada, South Korea, and Peru. This visual feast, running until the end of December, uses images as a bridge and stories to convey heartfelt sentiments, allowing people in the Asia-Pacific region to directly perceive the vitality of China’s development in the new era and the profound heritage of Chinese culture, injecting a warm current of humanistic spirit into regional cooperation.
A Matrix of High-Quality Programs Presents a Multi-Dimensional Narrative of China’s Landscape.
This showcase of programs is structured around a core framework of “development realities + cultural roots,” encompassing various genres including documentaries and feature films to construct a comprehensive narrative of China. Simultaneously, science and technology themes complement each other. For example, “China Science and Technology Innovation Ceremony” focuses on cutting-edge breakthroughs in artificial intelligence and quantum technology, highlighting the powerful pulse of “Made in China 2025”; while excellent films and television series such as “The Blue Star Outside the Window” and “Your Voice” convey the emotional connection between China and the world from the perspective of ordinary people. From cutting-edge technological breakthroughs to the living inheritance of traditional culture, from practical explorations in ecological protection to the real picture of improving people’s livelihoods, the program uses visual language to break down cognitive barriers, allowing international audiences to understand the internal logic of China’s development and showcasing the vivid practice of national development and the vigorous spirit of the new era in a three-dimensional way.
A Global Deployment and a Mainstream Platform Network
This broadcast event established a broad international communication network. Customized communication plans for different economies enhanced content penetration and achieved precise coverage across the Asia-Pacific region. The program matrix has been simultaneously rolled out in 14 APEC member economies, including Australia, Canada, Chile, Indonesia, South Korea, Peru, Russia, Thailand, and the United States. 22 authoritative local media outlets, including the official website of Rossiyskaya Gazeta, Indonesian National Television, South Korean OBS TV, Thai PBS TV, and ODK Media Network TV in the United States, have also launched related content, forming a multi-layered and broad-coverage communication pattern.
International Resonance and Mutual Learning Among Civilizations Forge Consensus for Cooperation
The broadcast event garnered widespread recognition from APEC member economies. Cultural exchange is a crucial component of connectivity among Asia-Pacific countries, and some economies will also host supporting events such as a “Chinese Film and Television Week” to further deepen the level and effectiveness of cultural exchanges. As the head of Chilean Cooperative Radio stated, “The Chinese stories in the films make the direction of cooperation clearer.” I. Hendrasmo, Director General of Indonesian National Broadcasting Corporation, believes that this broadcast marks a new milestone in media cooperation between the two countries, as the previous broadcasts of over 20 Chinese programs have already received enthusiastic responses from the local population.
Profound Value: People-to-People Ties Empower Asia-Pacific Cooperation
Against the backdrop of APEC’s commitment to “empowerment, inclusiveness, and growth,” this video exchange is timely and carries profound significance beyond mere cultural exchange. Through concrete visual expression, the program dissolves cognitive barriers and solidifies the public opinion foundation for economic and trade cooperation—just as the China-Peru Qiankai Port project gained new momentum for pragmatic cooperation after the documentary garnered widespread attention.
From short-term dissemination to long-term impact, the exhibition has injected profound and lasting cultural momentum into the building of an Asia-Pacific community with a shared future. This cinematic event that transcends mountains and seas will serve as a testament to the growing understanding and camaraderie among APEC members, subtly instilling the concepts of “openness, inclusiveness, cooperation, and win-win outcomes” into people’s hearts and minds, and building emotional consensus and spiritual strength for constructing an open, vibrant, resilient, and peaceful Asia-Pacific community.
