China’s leading cross-border e-commerce marketplace, held its 2022 Annual Seller Conference today in Shenzhen, China. Diane Wang, Founder, Chairman and CEO of DHGATE Group, announced that DHgate.com has officially evolved into DHGATE Group. The new DHGATE Group structure will be powered by the dual business engines of centralized DHgate and decentralized MyyShop, with the latter driving the continued growth of Generation Z consumers. With the participation of DHgate executives and partners, including representatives of third-party partners including Google and TikTok, along with thousands of participants online and offline, participants shared their insights on Gen Z shopping behavior, marketing trends in the cross-border e-commerce industry. and discussed how SMEs (micro, small and medium enterprises) can take advantage of opportunities in the era of social commerce.
During the conference, DHGATE Group presented its new brand structure. Focused on its mission of “Promoting global trade and fostering entrepreneurial dreams”, the group further integrates its centralized side DHgate and decentralized subsidiary MyyShop as the twin key drivers of future growth, and is clearly focused on the continuous growth of the global social commerce sector. Under the unified group brand of DHGATE Group, it also has three strategic business pillars including DHLink (for AI and smart logistics solutions powered by big data), Niumktg (pronounced New Marketing, a one-stop cross-border SaaS marketing platform providing created cross-border marketing solutions) and Tuotuo Digital (for intelligent digital financial services and fintech solutions) will deliver value-added services for the group’s business growth.
“Over the past 18 years, we have harnessed the power of e-commerce to transform cross-border trade in China and actively engage sellers and buyers around the world,” said Diane Wang, founder, chairman and CEO of DHGATE Group. “Our unchanging belief is to facilitate global trade and realize entrepreneurial dreams for people. We are committed to providing partners with connection, empowerment and our guarantee, reflecting our business ethos of helping others succeed and driving us to succeed.”
DHGATE Group’s success has always come from taking a longer-term view of the market, yet remaining agile enough to adapt to changing circumstances. The group strongly believes in the continued growth of the social commerce market, earlier in June DHGATE Group announced the repositioning of MyyShop as a unified SaaS social commerce platform. With the global brand slogan “Social Power Boosts Business”, MyyShop also unveiled its new logo and website to express its “youthful, distinctive, trustworthy and attractive” brand image and symbolize its pioneer and pioneering spirit as a leader in the growing era of social commerce. MyyShop aims to help SMEs, especially start-ups and social impact individuals, run their own online stores as direct sellers and turn their impact into positive business.
As a leading B2B online cross-border e-commerce transaction and service platform with a solid 18-year history in China, DHGATE Group is dedicated to connecting the most dynamic business in social commerce with unrivaled and robust Chinese supply chain capabilities. This combination gives MyyShop a wide range of advantages, especially in supply chains, AI algorithm capabilities and seamless cross-border fulfillment solutions.
In the next phase, DHGATE Group will continue to explore new opportunities to meet the consumption demand of Generation Z, while striving to accelerate the digital transformation of traditional global trade. Between 2019 and 2021, the Group achieved steady progress in a changing market environment with a total year-on-year compound growth of 39.8%.
To date, in the first quarter of 2022, the number of active users on MyyShop has grown by 76.3% year-on-year, while the number of paying users on MyyShop has grown by 65.6% year-on-year. . The group is confident that it will continue to grow rapidly in the next 3-5 years and that it will maintain the current growth of its various operations. Meanwhile, MyyShop aims to empower partner influencers and content creators to surpass USD 3.8 billion in GMV and reach more than one million active users over the next three years.
About DHgate
Founded in 2004, DHgate has become the leading B2B cross-border e-commerce marketplace in China. Through our global operations and offices, including the US and UK, we reach millions of people with trusted products and services. As of December 31, 2021, DHgate served more than 46 million registered buyers from 223 countries and regions by connecting them with more than 2.4 million sellers in China and other countries with more than 37 million active listings on the platform annuallyAbout MyyShop
About Myyshop
MyyShop, a cross-border e-commerce Software as a Service (SaaS) platform launched by DHgate in 2020, aims to help SMEs, especially start-ups and social impact individuals, run their own online stores as direct sellers impact on good business. Committed to engaging everyone in global commerce, MyyShop connects China’s manufacturing capacity with private domain operations to lower the barrier to open and operate cross-border e-commerce, with its advantages in intelligent product recommendation, social commerce site creation, cross-border marketing services and smart logistics..
