When coordinating a corporate event, it’s tempting to believe it’s all about booking a venue and sending out invites. What truly elevates an event is its style. The right styling can inspire an ordinary get-together to become something that sticks in people’s minds. In this article, you will learn the seven simple yet important tips to make a memorable experience in corporate event styling.
- Start with a Theme That Brings It All Together
Remember that a theme is for setting the mood, not a rule dictating your choice of colours, furniture and decor, and even your dress code. For example, if you are running a tech conference, perhaps something clean with some sharp lines would work for you with pops of vibrant colour. A gala dinner often goes better with something more elegant, like deep colours, metallic touches and muted lighting.
- Pick a Venue That Fits the Look and Purpose
Think about how the space will work with your event rather than just how it looks on paper. Open-plan venues allow you to get creative with furniture layouts, while smaller or intimate venues create a close vibe. Pay attention to practical things too, like lighting and how easy it is for guests to get around. When the venue supports the look and function of the event, everything comes together smoothly.
- Choose FurnitureThat’sComfortable and Stylish
Chairs and tables should complement your overall style but also reflect the nature of the event. After all, nobody wants to spend hours cramped in an uncomfortable chair at a marathon seminar, and, conversely, lounge seating is quenched by the ease of networking it enables. Groups of sofas work for a casual meeting space; rows of chairs facing a stage are effective for formal presentations.
- Use Lighting to Set the Atmosphere
Ambient lighting establishes the general tone of a space, task lighting ensures that food stations or registration desks are easy to use, and accent lighting showcases special features or décor. You can also use coloured lighting or spotlights that fit your theme and create some drama. When it’s done properly, lighting will make your guests feel comfortable and also look fantastic in photos and videos.
- Add Decorations That Tell a Story
Decorations are what give personality to your event, but they shouldn’t be overdone. A couple of well-chosen centrepieces or wall displays can also help to reinforce your theme and bring your brand to the fore. Custom signage, branded napkins or a cool backdrop for photographs can signal to your audience. Small as these specifics are, they frequently end up being the details remembered by guests.
- Always Think About Guest Experience
Styling is not just about making the event look good; it is also about ensuring that guests feel at ease. Wide walkways and intuitive wayfinding make it easy for guests to move through the space stress-free. Some interactive elements, like photo booths or tasting stations, may help to entertain guests. When style and function combine, it’s an experience for guests that can last long after the party ends.
- Stay Flexible with Your Setup
Corporations are known for moving things around at the last minute, despite how much preplanning goes into the event. Consider furniture that can be slid and moved around, seating arrangements that can be reconfigured, or portable displays to make quick modifications. The same goes for lighting and decor and multifunctional options that can help to adapt the space if there’s a change of schedule.
Style That Leaves a Mark
When it comes to corporate event styling, you’re creating an atmosphere that should be professional. When you focus just as much on the style and impression rather than on guest comfort, you are creating something iconic of what is very much your brand image and the after-effect it has. With a bit of organisation and some innovative thinking, your corporate events can be stylishly memorable.
