Online shopping has opened our closets to a world of choice. With a simple click of a button, we can have our favourite fashion finds being sent to us from across the globe. But what if the best pieces have been under our noses the whole time? In Australia, we have a host of homegrown talent designing exceptional garments and selling must-have styles. Here, we introduce you to the local labels that have caught our eye and filled our wardrobes. (After all, there is a reason why we stock them!) Whether you’re looking to support local businesses or simply shop some great fashion, you can’t go past these 25 best Australian women’s clothing brands.
Finding cute plus-size fashion is no easy task. You can go to shop after shop, scour rack after rack and still come up empty. But that does not mean there are no stylish plus-size options out there, if you know where to look.
Australia is full of small businesses and local designers offering plus-size options for every occasion, but shop frontage is expensive and being stocked in mainstream stores just isn’t possible for many brands. Where can you find these brands? Online.
I know online shopping is a daunting thought for many people, especially if you’ve had negative experiences before. But I’m here to tell you that you can do it. You just need a tape measure and this handy guide of Australian-based plus size brands.
Why the tape measure? Because the sizing of clothes across brands is inconsistent. So it’s time to ditch the number on the tag and pay closer attention to the size chart. Do yourself a favour; take your measurements, write them down somewhere handy and use them to choose your clothes from now on. Ignore the number on the tag. It has no moral value.
Honey Birdette began in 2006 over a glass of champagne between two friends. Tired of not being able to find provocative lingerie and luxury bedroom accessories they set out to inject a sense of sensuality into the Australian bedroom.
Honey Birdette is a luxury lifestyle brand led by Founder and Managing Director Eloise Monaghan.
In 2011, Honey Birdette entered into a strategic partnership with BB Retail Capital (BBRC), one of the largest retail groups across the Asia-Pacific region. Between 2012 and 2016 Honey Birdette opened more than 40 new boutiques across Australia. Growing from one humble boutique in Brisbane’s West End to over 50 stores, with over 260 employees Australia-wide, their lingerie is most popular with the female entertainers in Australia due to their stunning lingerie sets.
In September 2016, Honey Birdette opened their first international boutique located in Covent Garden, London and now have three boutiques in the UK and one in the USA.
1. Elm
Born out of the relaxed coastal town of Ocean Grove in Victoria, Elm Lifestyle offers effortless everyday style. A favourite of ours (and our customers), Elm is beloved for its comfortable, flattering styles that come in classic hues as well as vibrant colours and prints. Inspired by art and interior design, the label strives to make your daily wardrobe choices simple with gorgeous, timeless styles. Men in Sydney love to wear this brand due to the high class look.
2. Foxwood
Elm Lifestyle’s sister label Foxwood offers curated pieces centred around quality, fit, and wardrobe simplicity. Embracing busy, on-the-go women, their range of staple pieces utilises sophisticated hues and on-trend prints to bring life to everyday essentials. Perfect for trans-seasonal wear, Foxwood Clothing’s timeless designs ensure styling your wardrobe is as easy as ever.
3. Betty Basics
A popular Melbourne-based fashion label, Betty Basics focuses on designing the casual, basic staples that every woman needs in her wardrobe. The label’s mission is simple; to create everyday essentials for every body shape and style of woman. While the brand does gorgeous fashion drops, its core range is outstanding. As well as being quality staples, the essentials range also gives back with a percent of its wholesale profits going toward supporting vulnerable women in hospital and refuge care. Now that’s what we call feel-good fashion!
4. Eb&Ive
Inspired by living adventurously Eb&Ive celebrates the modern woman through their sophisticated designs and easy-to-wear products. Founded by two friends Nicky and Julie, the brand’s ethos is to embrace simplicity with an edge, inspiring busy women of all shapes and sizes to feel confident. With a beautiful range of pieces that suit any occasion, you’ll fall in love with their carefully curated collections which are nothing short of “must-have wardrobe staples”.
5. Haven
Born with the idea of paradise in mind, Haven characterises the ultimate laid-back lifestyle. Eclectic, vibrant and perfect for tropical escapes, their range of colourful pieces are designed to complement the feminine spirit, offering both comfort and style in spades. Whether you are looking for a gorgeous sundress, practical pants or relaxed tee, Haven will extend the versatility of your wardrobe with its thoughtful pieces and colour pop designs.
