By Lylla Aslam | 17 March,2025
In today’s digital transformed world, I’m sure you might have grown tired of reading the same AI generated repetitive pieces. Which doesn’t only restrict to pieces in fact people now a days use it to write text messages, who would’ve thought right? Remember when people thought AI is going to replace humans? Well that definitely can’t happen if AI is generating content that starts with “I’m genuinely excited to” because let’s be real, no one is ever genuinely excited to talk to you. It’s evident that AI can’t capture nuances and emotions of a human being in a writing piece, which is exactly why the most common phrase being used on AI is “write like a human” because in the end of the day it’s going to stay with your audience.
With that being said, AI and Press Releases do make a solid match only if AI is treated as an assistant. How many times you’ve corrected your grammar or sentence structure from the help of AI? We find ourselves doing that often. AI in Press Release helps to draw a rough idea, create engaging headline, enhance readability, fix overall structure and eliminate errors. AI can’t replace the storytelling and strategic thinking of a human but it sure can help you write a news-worthy and catchy press release. Let’s explore how we can use AI prompts to write a compelling press release that engages journalists, editors and your target audience.
Prompts That Make Your Press Release Stand Out
- Heading:
“Write a compelling headline and sub headline for a press release about [topic, e.g., a new product launch, event, or partnership], emphasizing [key benefit or unique aspect].”
A strong and catchy headline can get your Press Release read by the right audience. The first thing you see when you read Press Release is the headline and if that doesn’t excite you, why would you read the remaining press release? Which is why a clear and crucial headline is needed. Not to forget, sub heading is important as much as the heading. AI can suggest various options meaning you’ve to refine and choose what works best for your audience.
Example from our featured press release for TradeEdge:
“TradeEdge Exchange: Strengthening Digital Security and Cyber Protection.
TradeEdge Exchange introduces advanced cybersecurity measures to enhance digital protection, safeguard user data, and ensure a secure online experience.”
2. Opening Paragraph:
“Write an engaging opening paragraph for a press release about [topic], including the who, what, when, where, and why in a concise and attention-grabbing way.”
The opening paragraph is what your audience is looking forward to read, it’s a make-or-break moment in Press Releases. As the prompt suggests your opening paragraph should be able to the five W’s (who, when, where, and why) not leaving your audience confused.
Example from our featured Press Release for News Media Group:
“NEW YORK CITY, NY February 13th, 2025- News Media Group, Inc. Helped Adobe with their newly announced launch of Contract Intelligence in Adobe Acrobat AI Assistant. Digital Lifestyle Expert Mario Armstrong was interviewed by TV news stations and shows around the country about these new features that can help simplify contract comprehension for everyone. Contract Intelligence helps provide quick overviews, answers user questions, and even compares different contract versions, by highlighting key details within consumers’ contracts and agreements. This innovative tool can help users quickly grasp crucial information, saving time and preventing surprises in everyday agreements, from gym memberships and cell phone plans to car financing, mortgages, and more.”
3. Body Content:
“Create the body of a press release that explains the importance of [topic], highlighting three key features, benefits, or milestones, and including a supporting quote.”
If it’s a data-based Press Release then AI can prove to be of help creating a structured body with facts and figures. You would need to refine it to look more of a story telling piece rather than robotic generated content. Your target audience won’t be reading a piece unless they can feel it’s written by someone like them, nothing engages your audience as much as nuances and storytelling.
Example from our featured Press Release for U.S. Minority Chamber of Commerce:
“Chavez-DeRemer’s track record includes initiatives to protect American jobs, expand workforce training and apprenticeship programs, promote wage growth, and strengthen U.S. manufacturing employment. Her experience as both a business owner and public servant provides her with unique insights into the challenges facing America’s workforce.
The Chamber particularly anticipates collaborating with Chavez-DeRemer on streamlining the labor certification process for foreign talent visas, a key priority for minority-owned businesses. “An efficient certification system through the Chamber’s Foreign Labor Program will help address illegal immigration while meeting crucial workforce needs,” said Mr. Luis Ramirez, Senior Official of the Honduras Business HUB in Tegucigalpa.”
4. CTA (Call to Action):
“Write a concluding paragraph for a press release that encourages readers to take action or learn more about [company, product, or event].”
Writing a compelling CTA is a crucial task as well because it includes making your audience visit the website, contact the PR expert or download the resources. It should be as catchy and engaging as your headline, making your audience look for more.
Example from our featured Press Release for Sahara Desert Kingdom:
“Book Your Moroccan Adventure Today!
For more details on these exclusive tour packages, visit Sahara Desert Kingdom or check out the 10-Day Trip to Morocco itinerary here.
Media Contact:
Name: Sahara Desert Kingdom
Website:www.saharadesertkingdom.com
Email:[email protected]
Phone Number:00 212 671 520 844”
Tips for Writing the Best Press Release Prompts
- Be Specific: Being specific in your prompts helps AI understand your needs better and draft a Press Release according to your idea.
- Define your Audience: Specifying your target audience gives AI a better idea on what type of content should be generated.
- Important Keyword: Make sure to include keywords into your prompts which can later be discoverable by search engines.
- Keep Refining: Not every prompt is going to give your desired results so it’s recommended to keep refining and editing the content.
Final Thoughts
AI is an important tool in used in Press Release when used as an assistant not the generator. The improvement and final touches should come from a human for it to standout. Don’t forget to keep it concise, make it engaging by writing in a story telling format and inject nuances and emotions into it. With the help of right AI prompts, you can generate an engaging, authentic and news-worthy press release which is going to stay with your audience for a long time.