With 5 billion internet users and 200 million active websites, you need to have a strong web presence if you’re hoping to leave a mark on your consumers.
A quality website will help you build engagement and can increase your profits no matter what sort of brand you’re putting together. However, there are some common website layout mistakes that people and companies make time and time again.
These tips will help you know what mistakes to avoid.
Choosing the Wrong Website Layout
While visual choices are subjective, you can definitely make website layout choices that are flat out wrong for your brand. It boils down to what works for your brand and understanding the impression you are trying to create with the layout.
For example, a law firm dealing with wrongful death lawsuits doesn’t want a layout that is wacky and comical.
Functionality is the most important factor to consider. Any layout that is difficult to navigate, frustrating, and compels your visitors to look elsewhere simply can’t work.
You can visit website options to see what has worked for your competitors and what hasn’t worked.
Trying to Handle Your Own Website Design
DIYing instead of hiring a professional is another common mistake that people make. Even if you have some web design experience, you might bite off more than you can chew trying to do your own layout.
Web designers are experienced and have the tools and resources that you need to get your ideal layout. At least consult with them to get a better understanding of what you’re looking for and how they can help you achieve it.
Making a Website Too Complex
Keep it Simple has always applied, but it is of the utmost importance today. The first websites that came out during the internet boom of the 90s were all about showing off the features and what they can do. This continued into the 2000s.
Once smartphones came out and people started browsing on mobile devices, overly complex sites became off-putting. The key is to inform your user on what you do and how you can serve them as quickly as possible and with less effort.
Your site should include a strong call to action so that people can get in touch to further the conversation.
Not Factoring in SEO
Whether you have a business website or an individual brand, the success of your online presence depends heavily on Google. This is why you need to make your site search engine-friendly by optimizing it.
Use keyword research tools to improve your Search Engine Optimization (SEO) and use them on your home page, individual blog pages, and other areas of your site. Create a link building strategy and stick to it.
Build your website layout so that it is SEO-friendly from the beginning, and you can generate more leads and traffic.
Choose Your Ideal Website Layout
Now that you know what not to do, you are lightyears ahead of others who will keep running head first into these mistakes. Get the help that you need with your website layout by finding a web designer that can create the perfect layout for you.
Bookmark our website in the meantime, and check out our other posts to help you with your web design and business needs.
