DX Foundation, an Austin-based enterprise data strategy and AI consultancy, has appointed Melissa Haarmann as Chief Growth Officer, effective August 3, 2026, bringing more than ten years of Salesforce ecosystem leadership and financial services expertise to the executive team.
DX Foundation, an enterprise data strategy and AI consultancy focused on delivering business-first, value-driven digital experiences, has appointed Melissa Haarmann as Chief Growth Officer, effective August 3, 2026. Haarmann joins from Zennify, where she led the firm’s largest strategic accounts, expanded into new geographies, and built and grew the sales organization over time. She brings more than ten years of experience helping organizations transform client engagement through Salesforce, with a specialization in financial services.
Haarmann began her professional life pursuing aviation law before an early opportunity at a Salesforce consulting startup redirected her toward technology. Over the decade that followed, she built deep expertise in Salesforce implementation and go-to-market strategy, developed a strong network within the Salesforce partner ecosystem, and focused increasingly on the financial services sector, where complex regulatory environments and client-facing technology demands require both technical depth and business judgment.
As Chief Growth Officer, Haarmann will focus on accelerating DX Foundation’s growth through expanded strategic client relationships, strengthened Salesforce partnerships, and a scaled go-to-market strategy.
- Internally, she will support the sales organization and help shape the firm’s next phase of growth.
- For clients, her mandate is to ensure DX Foundation engagements deliver measurable business outcomes and build long-term partnerships grounded in trust; not just completed implementations.
Her appointment supports DX Foundation’s goal of establishing itself as one of the premier Salesforce consulting partners in the market.
“At DX Foundation, sales and delivery work as one team. The relationships, context, and business goals established from the very first conversation continue throughout the entire engagement. That continuity allows us to stay focused on what matters most: helping clients solve business challenges and realize lasting value from their Salesforce investment. For clients, that means a trusted partner who is invested in their success from day one through delivery and beyond,” said Melissa Haarmann, Chief Growth Officer, DX Foundation.
“Melissa brings more than a decade of shared history with our team, deep Salesforce expertise in financial services, and a genuine focus on making every client relationship stronger. What we are most excited about is the continuity she brings. Growth in our world comes from clients who keep coming back because of the measurable business value we deliver, and from Salesforce, Snowflake, and Databricks account teams who trust us as a top partner. Bringing Melissa in as Chief Growth Officer lets us accelerate our go-to-market motion while protecting the sales-to-delivery continuity that keeps our clients successful,” said Derek Sexter, CEO, DX Foundation.
Organizations looking to learn more about DX Foundation’s Salesforce consulting services or explore how DX Foundation approaches Data, AI and Agentic Systems can connect with the team at www.dxfoundation.com.
About DX Foundation
DX Foundation designs digital experiences that deliver measurable, business-first outcomes, strengthening how customers, users, and IT teams engage with their technology. The firm combines deep technical expertise with a human-first philosophy, building adaptive data foundations that fuel deep insights, AI innovation and sustainable growth.
Services span Data, AI and Agentic Systems, Technology Strategy, Technology Implementation, Salesforce Strategy and Implementation, and Merger and Acquisition Services. DX Foundation brings deep industry expertise across Financial Services, Travel & Hospitality, Sports & Entertainment, Retail & CPG, Manufacturing, and Non-Profit.
A SOC 2 Type 1 certified firm and trusted partner of Salesforce, Snowflake, AWS, Databricks, and MuleSoft, DX Foundation helps clients maximize the return on their technology investments. Learn more at www.dxfoundation.com.
