Running a successful Shopify store isn’t a piece of cake anymore. The competition is getting tougher day by day. You should hire skilled Shopify website developers and read sophisticated e-commerce marketing guides to run your store.
Your blood pressure can shoot up if you don’t get enough sales after doing all this. We know you want a simple solution to produce more return on investment in your store.
Shopify brands that are killing it don’t have a magic wand. Small things can profoundly affect your revenue if done a little differently.
You might have just created your store or own an established Shopify brand, but you can still step up your game in terms of Shopify sales. Shopify experts in the USA leverage opportunities to grow their audience that just requires some clicks.
Are you excited? Let’s start our journey to learn Shopify hacks that can double your online sales.
1- Send Abandoned Cart Emails
On average, 68.63% of consumers abandon their shopping carts before completing the process. (Source: Baymard Institute).
Customers often fill their shopping carts but bounce off before proceeding to the checkout. It may happen because someone distracts them, or they just change their mind at the last moment.
Businesses lose a lot of money due to abandoned carts. Sending abandoned cart reminders is a sound strategy to reduce them.
The cart abandonment email allows Shopify experts in the USA automatically send a reminder to customers who abandon carts instead of running after new leads to redeem them. Loads of Shopify applications let store owners schedule trigger-driven cart abandonment emails like Omnisend.
2- Leverage SEO
To attract target customers to your store, you should tell them you exist. Search engine optimization helps you increase your traffic which, in turn, increases your sales.
SEO is a boon for those online store owners who don’t have much capital to splurge on paid ads. Primary Arms is a Shopify store that increases its revenue by 47 percent with the help of SEO.
Furthermore, Semrush conducted a study that revealed that 37.5% of e-commerce traffic comes through search engine optimization.
Firstly your Shopify website developers should craft a website hierarchy that makes your store systematic and navigable. And create a suitable product title and page — write separate metadata for both.
Furthermore, choose high-quality product pictures and compress them to load quicker before uploading them to your store. Don’t forget to perform an in-depth SEO audit for your store and ensure the google search console has your store’s sitemap. You can ask an SEO Agency In USA to help you with that.
Lastly, produce unique content and gather high authority backlinks to drive quality traffic.
3- Add a “Shop Now” Button to Your Site
Add a “buy now” or “shop now” button above the fold on your Shopify store. It is a purchase shortcut and sends users to a group of items or a featured product you wish to increase sales.
This CTA can increase your sales multifold because it lets you earn many impulse buys. You want to decrease the steps a visitor should take before buying something. You should add a concise headline or a line of copy and then place a big “Buy Now” button beneath it.
4- Write Optimized Alt Tags for Images
Don’t use generic keywords like ‘discount’ or ‘limited-time offer’ in your Alt tags. Describe what you are offering so that only quality traffic reaches you who searches using specific terms that fit best to your products.
Place your keywords naturally and write alt tags for the products and not for fancy elements. Finally, make a sitemap for your pictures, particularly if your store has multiple images/carousels.
5- Write an Enchanting Product Description
Think about your customer while writing your product descriptions. Remember, nobody reads your product descriptions word by word. Instead, visitors often skim through it and just stop on something they want to know.
It means a general introduction of the product would not do it. You need to be highly specific and list your unique selling propositions. Mention your product’s core features and highlight their benefit.
Your job is to tell the visitor how your product will solve their problem or enhance their life. And no matter whether your reader is an intellectual or a kid, their attention span is usually the same on the Internet. So avoid using heavy words.
Keep it short and sweet so they can get it at a glimpse.
Plus, don’t start ranting about how your product is the world’s best product. Words like ‘top ranking,’ ‘most demanding,’ and ‘best selling’ don’t appeal to customers anymore, so avoid using them.
6- Test Various Pricing Tactics
You can raise your Shopify sales by looking at your products’ prices. Many customers visit a couple of similar stores to compare which one offers the best value for money.
You need to set competitive prices to impress your customers. If your budget allows, experiment with various pricing strategies to check which converts best and increase your revenue. Here are four of them:
- Price matching
- Free shipping
- Bundling the same or complementary products
- Discounting items that you sell in a subscription
Bottom Line
Our work finishes here, and yours has started. These Shopify hacks are simple to apply and earn more traffic and sales. Always use the omnichannel marketing strategy to confirm you are promoting your goods to your target audience everywhere they go.
You can find affordable Shopify developers who will not just create your online store from scratch but also maintain and manage it for you. It means you will be free to focus on other aspects of your business.
