Did you know that close to 70 percent of businesses in the United States of America had no SEO strategy as of 2020? Organic website traffic is the lifeblood of many businesses around the world, but it’s important that you take the property steps in order to keep your website climbing up the website rankings on search engines like Bing and Google.
A problem that many businesses face when it comes to digital marketing is finding that they’re losing website visitors. The goal of trying to increase website traffic seems to slip through their grasp.
The good news is that there are things that you can do to take back control and get more organic website traffic. Keep reading to learn about five reasons why your organic traffic is slowing down today!
1. Website Changes
If you’ve made recent updates to your business’s website then they could have a negative impact on your organic website traffic. Changes to your website design could impact the load times that users experience when exploring your site. Google Analytics is a great tool to use to assess your website rankings.
2. Technical Issues
Another cause of a drop in website visitors is technical issues with your website. The simple fact is that many visitors will not want to use your website if it is a hassle to navigate and use. Check your coding to ensure that you’re not facing technical issues and consider hiring an seo expert to provide top-notch content for your digital marketing needs.
3. Source of Traffic
SEO issues are another potential issue that you’re facing when it comes to decreasing organic website traffic for your business. It’s possible that major search engines are not indexing your website in the same way as they were before. Make sure that your business’s ads are still applicable and successful if you want to increase site traffic.
4. Low-Quality Content
The best business websites have blogs that produce quality and useful content. A major cause of decreased website rankings is a lack of quality content for visitors to enjoy and soak up. Hiring an SEO company is a great solution to this issue since it allows you to post consistent content that is of a much higher quality.
5. Using Dead Links
The links that you use on your website need to be alive and well if you want to increase site traffic in an organic way. Links that lead to dead-end pages and websites will do a ton of damage to your website’s Google ranking. Always check to ensure that the links leading to and from your website are healthy.
Boost Your Organic Website Traffic Today
Taking the right steps to boost your organic website traffic is crucial in a competitive world where the website rankings make or break your business. Make sure that you’re working with SEO experts to get quality content on a consistent basis. You should also look into potential website changes and technical issues if you notice that you’re getting fewer website visitors.
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