Digital coupons are becoming popular with the rise of online shopping. In the US alone about 268 million customers shopped online in 2022 and more than 143 million used coupons. These numbers are enough to tell how popular coupons are among online shoppers. It’s a great way to buy desired products at lower prices.
However, it is essential to know the dos and don’ts of online couponing. Without the proper knowledge, you cannot get the best value for your money.
We have rounded up some dos and don’ts that’ll save you from falling into any traps. So if you are into online couponing, don’t skip without taking a look at these tricks.
5 Dos of Online Couponing
1.     Do research before using a coupon
One of the essential things to do is to find the right coupon codes. Make sure the coupons you are getting or collecting are worth your efforts. You can easily find a good website for online coupons and can also get them from online stores.
2.     Do read the terms and conditions
When using an online coupon, it is crucial to read the terms and conditions. Some coupons may have specific restrictions, such as a minimum purchase amount. Also, coupons are often subjected to certain products or categories. So take some time to read the terms and conditions of coupons.
3.     Do check for expiration dates
Expiration dates are another crucial aspect of online couponing. Like products, coupons also have an expiration date depending on the promotion. Some coupons are for special events like Mother’s Day, Christmas, etc.
Normally, brands also offer coupons for a minimum of 3 days to ensure maximum access to them. But after the last date, they expire and aren’t valid for discounts.
4.     Do sign up for newsletters
Many online stores have newsletters and alerts dedicated to their customers. These include exclusive coupons and discounts that are often higher in value. Signing up for these will ensure that you are the first to know about the latest deals.
5.     Do stack coupons for maximum savings
Stacking coupons is a great way to save even more money on your purchases. Check if the store allows its customers to use multiple coupons. If they do, you can combine them to get the best deals. However, make sure to read the terms and conditions carefully as some coupons may need to be stackable.
5 Don’ts of Online Couponing
1.     Don’t buy something just because you have a coupon
One of the biggest mistakes people make when using coupons is buying something they don’t need. You shouldn’t spend money on products just because you have a coupon for them. Stores and brands offer coupons to lure customers into spending more money so don’t fall into this trap.
2.     Don’t assume a coupon will work on all products
Not all coupons are of equal value, and some may only apply to specific products. We recommend you read the terms and conditions of the coupon in detail. Make sure the coupon will work on the products that you are buying online.
3.     Don’t share personal information for a coupon
Stores ask for personal information such as your email address in exchange for a coupon. Be wary of sharing personal information as it may lead to spam emails. Only share information with reputable retailers and always read their privacy policy. In any case, never share your financial details such as your bank account number.
4.     Don’t forget to check for hidden fees
Online shopping is convenient, but it can also come with hidden fees. So check for any additional charges before making your purchase. Some retailers may offer free shipping with a coupon, so always check for any shipping deals while shopping. Even if there are some additional charges, your coupon discount should be more than the fee.
5.     Don’t use fake or expired coupons
Using fake or expired coupons is not only illegal but also unethical. It can also damage the reputation of the retailer and make it harder for others to find legitimate coupons. Always check the authenticity and expiration date of the coupon before using it.
Bonus: 5 Tips for Successful Online Couponing
Use a coupon aggregator site
Coupon aggregator sites like CouponFollow, PennyCanny and Honey can save you time. These are the websites that gather all the latest deals and coupons in one place. This is an easy way to find the latest and most valuable coupons for your stores.
Keep track of your savings
Online shopping is nothing less of an addiction for many. We recommend you keep track of your savings by using a spreadsheet. This will help you understand how much you are spending and saving with coupons.
Use cashback to Save More
Cashback apps like Rakuten and Ibotta can help you get cashback on your purchases. Such platforms get a percentage of your purchase as cashback. On the bright side, you can redeem the received cashback as cash or gift cards. If you combine coupons with cashback rewards, you can even more on every purchase.
Plan ahead for big purchases
Planning ahead for big purchases can help you maximize your coupon savings. To get started, you should look for coupons and deals in advance. Make a list or folder of your coupons and wait for sales to make your purchase. This will ensure that you are getting the best possible deal and saving the most money.
Follow Brands on Social Media
Social media platforms such as Facebook, Twitter, and Instagram are excellent sources for finding coupons. You can grab the latest deals and promo codes by following brands and relevant hashtags. Some retailers also offer exclusive discounts and coupons for their social media followers.
Final Note
Online couponing can help you buy products at lower prices and save money. However, you should be aware of the dos and don’ts of couponing. Use third-party coupon websites to find the best coupons available for your favorite store. Don’t forget to read the terms and conditions as it can save you from unseen troubles. Also, be mindful of the coupon expiry date and try using multiple coupons if the store allows stacking.
