Businesses and marketers use email marketing to engage current customers with business updates, reach out to potential prospects and grow their revenue. Email marketing has the highest ROI as compared to other marketing strategies.
99% of email users open their inbox daily, with some checking their emails 20 times a day. This allows businesses to connect with their audience through an effective email marketing campaign.
Mobile phone user statistics are also in favor of email marketing. 46% of smartphone users prefer to receive messages from businesses via email. And 50% of email users make a purchase through marketing emails at least once a month.
Types of Emails
As a marketer, you can only make the most of email marketing if you understand the different types of emails you can send to your target audience. Here are the most common types of emails and when they must be used for marketing:
- A Welcome Email: It can be used to engage users after their first interaction with your brand.
- Discounts & Offers: Such emails are used for informing customers about upcoming sales and special offers.
- Cart Abandonment: If a user abandons their cart before completing the purchase, a reminder can be sent to them via email.
- Educational Emails: These emails can be used to educate people about one of your products. They can also be used to educate your target audience about a social issue or event.
- Confirmation Emails: Once a user completes a purchase, these emails are sent out as confirmation.
- Engagement Emails: Emails that engage those users who don’t normally interact with your brand fall under this category.
Knowing the types of emails will let you know how best to engage with your target audience through email marketing. But it is important not to spam your audience with emails if you don’t want to drive them away.
20 Advantages of Email Marketing Every Marketer Should Know in 2022 to Skyrocket Their Leads
Let’s look at the advantages of email marketing that can skyrocket your leads in 2022:
1. Personalized Content
Did you know that users are more likely to open and engage with an email if it has their name in the subject line? Email marketing gives you the opportunity to divide your audience into different segments and create personalized content for them. With personalized content, you can greatly improve your conversion rate.
2. Feedback & Surveys
Knowing what your customers think about your products and services is essential for the survival of a business. Instead of relying on reviews, you can directly get feedback from customers through emails.
You can also conduct surveys to figure out what kind of changes people want you to make in your products and services. With the help of email marketing, you can offer satisfactory services to your customers.
3. Brand Awareness
Your emails should be designed in accordance with your brand kit, which would include a specific color scheme, as well as the logo of your brand. When you regularly send emails to your target audience, it would increase brand awareness and recognition among them. After that, you won’t have to worry about potential customers not being familiar with your brand.
4. Builds Trust
Email marketing is also very important for building trust. The majority of people trust emails more than SMS and social media posts. So, if you regularly send out emails, it would make you look credible and trustworthy in the eyes of your target audience.
5. Improves Sales
Emails can be used for improving sales in a number of ways, whether you are selling clothes or dash cams. You can send an email to remind a user that they didn’t complete their purchase and still have items in their cart. You can also send information about discounts and special offers to drive up sales.
Email marketing can also be used for automating a part of your sales process to make it easier for customers to shop.
6. Connect with Your Audience
One of the most important parts of marketing is to connect with your audience. With email marketing, you will have the chance to build a strong relationship with your customers. For instance, you can offer birthday discounts to your customers via email to make them feel valued.
7. Generate Traffic
Emails can also be used for generating traffic to your website. You can include a powerful call-to-action in your email and help your audience get to your website with one click.
8. Saves Money
Don’t have thousands of dollars to spend on marketing? No worries because email marketing doesn’t cost much. You can find most of the email marketing tools for free online.
That’s why email marketing is the perfect choice for small and medium businesses.
9. Product Launch
Small businesses that cannot spend a huge amount of money to market the launch of a new product can rely on emails to do the job. With the help of email marketing, you can let your audience know about the launch of a product as well as all of the features of that product.
10. Saves Time
Unlike other forms of marketing, email marketing is not very time-consuming. You can save valuable time which can be spent on other business activities to increase revenue and drive sales.
11.  Available on Multiple Devices
Emails can be accessed from laptops, desktop computers, smartphones, tablets, and even smartwatches. So, whether your audience spends most of their time on smartphones or on desktop computers, you can connect with them through email marketing.
12. Measure Results
Another advantage of email marketing is the fact that measuring results is very easy. There are multiple marketing tools that let you measure the progress of your emails in real-time. You can make adjustments in your emails depending on the results and send more engaging content to your target audience.
13. Email Marketing Campaigns
You can also design email marketing campaigns if you don’t have the budget or time for full-fledged digital marketing campaigns. Email marketing campaigns only require a graphic designer and a writer. These campaigns can be used for finding new customers, introducing your products and services, and improving sales.
14. Easy to Create
Marketing emails are not complex and therefore can be designed easily. You can set up a team of design and copy experts and have your emails ready in no time. You can also use built-in templates that come with email marketing tools and make your job even easier.
15. Easy to Share
You can include share buttons on your emails to allow customers to share their favorite content with their friends and family members with the click of a button. This easy-to-share feature can help you with finding new customers.
16. Automation of Sales Cycle
Email marketing can also be used for the automation of the sales cycle. Users can be given the option to complete a part of the purchase through email and complete the rest on the checkout page. It would make the purchasing process simpler for the customers and boost revenue.
17. Create Hype
Getting people excited about new products and offers is an important feature of marketing. With regular emails, you can keep your audience up to date on upcoming sales. You can also create hype for new products with the help of email marketing.
18. Real-Time Communication
With ads and flyers, there is no real-time communication between customers and a company. But once a customer subscribes to your email newsletter, you can engage in real-time communication with them. It would allow you to let the customers know when a sale is about to begin or a product is launched.
19. Connect without SEO
Once customers have opted to receive emails from you, you won’t need SEO to connect with them. In such cases, email marketing does not require SEO to reach your target audience.
20. Email Offers Variety
One of the best things about an email is that there’s no word limit, unlike social media posts. But apart from that, there is also no limitation on the kind of content you can include in an email. Everything from text and images to video and post links can be used to make your email marketing stand out.
Conclusion
Email marketing, if used correctly, can greatly benefit a business. The above-mentioned advantages of email marketing prove that it can help you increase your revenue. So, in 2022, focus on email marketing to save your time and money and improve sales.
